5 Creative Ways To Use Social Media In Your Next Virtual Event

The world has been harnessing the power of social media in connecting people and building interactions. It is through the emergence of social media platforms that trade and business across industries have become a little less complex and a little more efficient. 

The event industry has been using social media to potentially boost the promotional activities pre, during, and post the event. It is through social media that reaching out to people has become boundlessly possible. 

So, if you have been looking out for ideas that can help you integrate social media into your virtual events. You certainly have landed up at the right place. 

Virtual events, though have been gaining a lot of popularity lately, still are not potentially able to convert the role of a live audience into a virtual one.

Here, using social media to provide an immersive experience can be the best bet for virtual event organizers. Read ahead to find out more on this. 

The Advantages Of Using Social Media In Your Virtual Event

The preliminary benefits of including social media in your next virtual event are:

• Build awareness for your event through social media and encourage your audience’s engagement.
• With enhanced user engagement comes better traffic for your site and leads for your event, which also tends to benefit the exhibitors and sponsors. As they are majorly dependent on the event to be able to win a significant ROI. 
• Other than this, leveraging social media during the event can connect audiences across boundaries and foster connectivity amongst them. 
• As a part of pre-event promotional activity, virtual event organizers can run early-bird registrations and easily spread the word about the event to a wider set of audiences. 
• Create a social wall to win the audience’s engagement, interaction, and attention to your virtual event. 

Top 5 Creative Ways To Use Social Media In Virtual Events

The more you encourage attendees to make use of the social media opportunities, and the better is the information about your event spread across social media. 

Therefore, to get your attendees completely immersed in the event experience, use these 5 creative ideas. 

• Create A Virtual Event Hashtag 

The most efficient way of engaging your audience is by creating a hashtag. As a part of your pre-event strategizing, choose a hashtag that is relevant, different, and brief. 

Use this hashtag anywhere you can, including social media posts, emails, print media copies. And anyplace else where people can easily take notice of it. 

So, if you have been looking out for ideas that can help you integrate social media into your virtual events, you certainly have landed up at the right place. 

Virtual events, though have been gaining a lot of popularity lately. Still are not potentially able to convert the role of a live audience into a virtual one.

Although, using social media to provide an immersive experience can be the best bet for virtual event organizers. Read ahead to find out more on this. 

You can use this hashtag as a part of your post-event promotional strategy. And ask people to share their feedback. While participating in the post-event discussions that take place on social media.

• Include A Social Wall in Your Virtual Trade Show

Displaying a social wall at the events is massively gaining popularity, as people get hooked on what the attendees have to say about the event on social media. 

Displaying a social wall at the virtual trade show is gaining a massive populace as the attendees get hooked on what people on social media have to say about the event.

The organizers create a hashtag particularly for the event and the attendees. Sponsors, delegates amongst. Others produce and share content speaking of the event.

This content is aggregated and curated in a feed which is then displayed on the live events to fetch the attention and engagement of the attendees. While also inspiring others to create content and get featured on the wall. 

The best thing about virtual trade show ideas is that the social wall’s content gets updated in real-time. This means the organizers do not have to miss out on any content that is created and shared by the audience. 

Through a social wall providing an immersive experience becomes seemingly possible. And your event can spark up sooner than you’d know!

• Broadcast Live 

Although, Showcasing a live telecast at the live event has become easier than ever, thanks to social media. Platforms like Facebook and Instagram allow you to go live with a few clicks on a smartphone. 

Give a heads-up to people that you’d be going live ahead of time so that those who cannot attend the event know when to tune in. 

The best part about social media live is that it can be saved for future references. 

• Share Content Post The Event 

Keeping up the conversation post the event is an essential part of making the event successful.

Ask people to share content tagging the event, this will help in increasing your reach and get more participants for your upcoming event. 

In your post-event promotions, you can also embed. The social wall on your website as it also enhances the visitor’s experience and improves brand awareness. 

Over To You 

Integrating social media in your live events is a smart strategy to upscale your event’s reach and impact.

Since most of your attendees are on social media, leveraging it can help you reach out to them in a rather efficient manner.

So, if you have been looking out for ideas that can help you integrate social media into your virtual events, you certainly have landed up at the right place. 

Although, Virtual events, though have been gaining a lot of popularity lately, still are not potentially able to convert the role of a live audience into a virtual one.

Here, by social media, you can provide an immersive experience that can be the best bet for virtual event organizers. Read ahead to find out more on this. 

Use these ideas to potentially incorporate social media in your events.