5 eCommerce Steps You Must Take to Shine Your Business

The State of Commerce

The shift in online behaviours and consumers’ expectations with the growth of eCommerce during the COVID-19 pandemic presented a make-or-break moment for merchants. In 2021, most businesses were primarily concerned with guaranteeing their continued existence. To provide excellent consumer experiences, they increased their digital commerce approach. It wasn’t all plain sailing, either. Our eCommerce Web Development Company in Dubai specializes in Ecommerce Website Development Services and offers affordable eCommerce website development packages. Unique, transparent, and fair engagement policies for industries in the UAE are a top priority for our company.

“Technology was the top impediment to overcome across the eCommerce experience in the previous year,” according to a Forrester annual survey on commerce and consumer trends. While organisations understand the significance of achieving digital experience standards, they are mismatched in their digital commerce investment priorities.

In 2022, there will still be firms with unique requirements hampered by insufficient technology, a lack of an eCommerce strategy, and a lack of synchronisation among critical business touchpoints, both offline and online.

What is an Ecommerce Business Plan?

Excellent business plans assist firms in staying focused on a certain set of objectives. They also assist business owners in presenting their companies to lenders and investors. Your eCommerce business plan acts as a road map if you’re running an online business. Define your company — its vehicle — first, outline where you intend to take it and how you’ll get there.

Starting an eCommerce business is difficult labour that requires numerous stages and decisions to be made at the right moment.

This article outlines the greatest eCommerce trends that will shape the eCommerce market and should be considered while developing your team’s strategy.

E-Commerce Trend #1: Change in Consumer Behavior

Once again, the year 2021 has provided new perspectives. The Coronavirus, for example, will be among us again in 2022. This means that it will continue to have a big impact on our shopping decisions (online vs. in-store) and our consumer decisions. People, for example, spent less money on automobiles and trips last year, and they put their money into other areas, such as housing, instead.

Have you also purchased a new kitchen in the past year? Or perhaps a new coach, a smart home gadget, or some office furniture? You’re not on your own, and it’s safe to expect that online shops will continue to have plenty of orders and sales in 2022.

E-Commerce Trend #2: Mobile Commerce

Smartphones are a part of practically everyone’s everyday life which falls into the online retailer’s target demographic. In 2022, the growing use of our everyday companions presents huge prospects for online commerce.

You’d think that all e-commerce websites would be optimized for mobile use by now, but that isn’t the case. You could believe that by 2022, all e-commerce sites will be mobile-friendly. This, however, will not be the case. As a result, by optimising your website for mobile, you’ll already be ahead of some of your competitors in organic search. Furthermore, having an optimised website is critical for avoiding website bounces and abandoned orders. As a result, optimising the mobile commerce consumer experience should be your top concern.

E-Commerce Trend #3: Social Commerce

Although social commerce is not new, its use in 2022 is likely to shatter all previous records. Social commerce may be thought of as an extension of your online business. The transaction occurs on one of the many social media platforms available, such as Instagram or TikTok. So, what function does social commerce play for online merchants, and why should it be one of 2022’s top trends?

For example, 97 percent of Generation Z uses social media as their primary source of pre-purchase inspiration, indicating that it has a bright future. Almost two-thirds of Millennials share this viewpoint. This implies that two of the most appealing user groups for many internet shops support social commerce. The average purchasing power of these people will rise as they become older, implying that social commerce will continue to develop in the long run.

Additionally, Shopify’s relationship with TikTok and Shopify’s connection with Instagram makes it easier for online merchants and buyers to sell and pay. The same may be said for direct sales through Pinterest.

E-Commerce Trend #4: Video Content and Live-Shopping

Along with mobile and social commerce, video content and live shopping are increasingly important. In reality, evidence reveals that video content is one of the most successful mediums for marketers and businesses. It’s no accident that the Video Content Report from wyzowl, released yearly since 2015, has consistently shown a good trend. In 2021, for example, 86% of businesses used video content (up from 61 percent in 2015). Furthermore, 93 percent of marketers who utilise video content consider it a significant aspect of their strategy, with 87 percent claiming a good ROI. In 2015, that figure was merely 33%! Furthermore, webinar usage climbed from 46% in 2020 to 62% in 2021, with 91 percent of those rated a success, implying that webinars would continue to play a key role in 2022.

Another trend that is here to stay is live shopping. For example, Alibaba’s live-streaming sales site, Taobao, has 40 million users. The live stream industry in the United States is expected to reach $11 billion in 2021, according to Coresight Research, and will expand to $25 billion by 2023. We agree with that projection, and

Here are some of the reasons we believe this trend will continue:

• Live shopping allows brands and enterprises to make a genuine personal connection with potential customers. A brand becomes more approachable and, in many circumstances, more likable due to this process.
• Shopping through Livestream is cost-effective. This marketing or sales channel is typically cost-effective if well-known influencers, including commensurate fees, do not carry it out. In general, fewer preparations are required than for an elaborate commercial film. Not everything needs to look great during live events, which is one of the things that makes live shopping so appealing.
• Young people like live shopping, and because it is apparent that young consumers, in particular, enjoy it, it is reasonable to anticipate that this phenomenon will continue to expand and have a bright future.

E-Commerce Trend #5: Voice Search

One of the major trends waiting in the wings for quite some time is voice search. Alexa, Siri, Bixby, Google Assistant, Cortana, or whatever name they go by, Amazon, Google, and Co.’s voice assistants have long been a part of our lives and have established themselves as (almost) invisible roommates in our flats and houses. This technology has a significant impact on e-commerce that should not be overlooked. Voice search, or searching with voice assistants, is predicted to generate $80 billion in sales by 2023, according to Juniper Research.

What does the growing popularity of voice assistants for online purchasing mean for e-commerce? It has a lot of ramifications for SEOs in particular that might help them stay one step ahead of the competition. As the number of voice searches grows, so does the number of relevant terms. 70 percent of Google Assistant voice queries are conducted in natural language, which is in stark contrast to the typical Google browser-based keyword search.

As a result, more questions are asked, and so-called long-tail keywords have a chance to win. However, because voice searches are converted to text, the highest quality and most relevant information

will continue to win out above content optimised for voice search with minor tweaks. On the other hand, this optimization might be crucial for equally “excellent” material.

Conclusion 

Without having to look too closely, these rising trends have one thing in common:

their ultimate purpose is to make a customer’s buying experience easier and more pleasurable.

In general, all of these early 2022 eCommerce trends strive to improve the customer experience. Conduct a thorough investigation before deciding on a trend to implement in your company to determine whether you’ll be able to achieve what the trend wants you to achieve.

Our eCommerce Web Development Company in Dubai creates tailored solutions for your business to help it outperform its competition. Feel free to contact us at  or visit our website www.digihyve.com