Like any other digital marketing strategy, the questions that keep popping up in everyone’s mind are, “shall I invest in email marketing?” and “What is the importance of email marketing?”
In simple words, Yes, you should be investing your time and money in email marketing. Emails are a crucial feature of your digital marketing strategy to grow your business by sending order confirmations and monthly newsletters.
An effective email marketing strategy helps you reach and connect with your desired audience and increase your sales and conversion rates.
5 Reasons to show the importance of Email Marketing
Here are the 5 reasons to show the importance of email marketing that should force you to think to invest your time and money in email marketing.
1. Keep connected with your target audience
Emails can keep your clients educated. Shoppers are fit for browsing their email when it is advantageous for them. It makes them feel that you are thinking about them. This email can be just about as straightforward as saying:
- “Hello there, you’re at the forefront of our thoughts, here is an uncommon offer!”
- “Here is a report on the thing that has been going on here lately.”
Those that have joined your email list have just pledged to get these notes. So they will probably appreciate these emails (as long as you give them something worth perusing) and it will support commitment with your clients.
2. Reach customers in real-time
If you used the correct email subject lines, more than half of all emails were opened on a cell phone. This is huge and should become possibly the most important factor when arranging any advertising technique. An ever-increasing number of purchasers are utilizing their cell phones to get to emails as well as any remaining kinds of media and data. Not just that, very much planned emails produce higher change rates on versatile than some other medium. Hit them in a hurry!
3. People engage with emails
It’s been more than 40 years, since when emails are used as means of communication. As time has flown, emails quickly became one of the best options to communicate. As the years have passed by, email has quickly gotten one of our fundamental options of correspondence. In a way or another, we all have learned and need to answer an email once in a while. Regardless of whether it is to answer, to advance, navigate to something different installed inside the email, erase, or purchase something, or join. We will in general accomplish something with the email. Knowing this, you can utilize email to drive individuals to your site, to get the telephone and embolden, or some other call. Truth be told, more than 25 percent of deals a year ago were credited to email advertising.
4. Email marketing is easy to measure
Most email-promoting apparatuses offer the capacity to follow what occurs after you have conveyed your email crusade. You can follow conveyance rates, skip rates, withdraw rates, navigate rates, and open rates. This helps you understand the working of your email marketing campaign and decide which one to change and which one to leave forever. These measurements ought not to be overlooked. They are a significant piece of your web advertising effort in general. While there are different examinations and reviews that present “ideal” numbers to focus on, everything relies upon your industry and target crowd. If your clients need as well as anticipate day-by-day emails, you better give them. Nonetheless, sending an excessive number of emails to customers who don’t need more than one to seven days will see your withdrawal rate increment. It’s tied in with knowing your clients and giving important substance.
5. It’s affordable
Indeed, we realize you were sitting tight for us to address this one. Numerous companies are offering services that will cost you less than pennies to send a message to a large audience. The expense per (conceivable) change is so low with email advertising, I can’t accept that each organization doesn’t take an interest, or connect all the more frequently.
Email advertising administrations, for example, SendGrid costs $0.0006 per message at their Platinum Marketing Email level. Mail Chimp permits you to send up to 12,000 emails every month free of charge. They likewise offer bigger month-to-month plans for developing organizations with up to 600,000 endorsers and high volume sender anticipates anything over that. Another email promoting organization, Vertical Response, offers free email advertising up to 4,000 emails per month and 1,000 email contacts. They additionally offer membership administrations for higher-volume senders.
Now, you are aware that it offers a great return on investment (ROI). The new question arises, “should I invest my time?” or “Should I invest my money?’ It would be good to hire someone else for the efforts. As you grow your email subscribers list you would need a lot of time to manage email marketing. From writing, drafting, scheduling, and sending emails, everything consumes time. It will not be easy or realistic for one person to manage everything.
Conclusion
There are reasons to present the importance of email marketing, but the only reason you should focus is the return on investment (ROI). A good email marketing strategy is worth every penny you spent. It creates a bond between you and your target audience. Every dime you spend on email marketing is connecting you only to the target audience, who are interested in your product and services.