6 Reasons Your Business Needs a Mobile App in 2022

Why your Business Needs a Mobile App?

The days when mobile apps were dedicated to large companies and businesses are over. Building professional apps for your business is easier and cheaper than ever.

The app is a great way to build stronger relationships with existing and potential customers. If you’re looking to develop an app for your business, but don’t know if this is a good option for your business, don’t worry.

Outlined the main benefits of creating a mobile app for your business. All you need is a clear goal of what you want your app to do and you’re ready to start the development process.

1. Increase brand awareness

The main advantage of mobile apps for enterprises is that they can increase brand awareness in parallel with other marketing initiatives. Mobile apps are even more effective in this regard.

Traditional awareness advertising campaigns often struggle to keep your brand in the minds of your customers, but mobile apps put your company’s brand at the center of your mobile screen.

When a user installs an app on their device, they can be confident that they will meet the brand many times a day, especially if they are building built-in features that allow them to interact with them on an ongoing basis.

According to Rescue Time, the average person uses a smartphone for about 3 hours and 15 minutes a day.
These are exciting numbers, but only if the company is spending the time it takes to create the app.

2. Providing added value to customers

Digital accessibility is probably the most important trend in our business, and mobile applications fit this combination perfectly.

Customers do not need to call the store to order the item. They prefer to order with the touch of a finger because of the comfort of the sofa.

They do not need to email you to resolve customer support issues. We want to be able to use the chat feature of our application to have immediate discussions with our customer success team.

Remember, convenience is bidirectional.

Until now, the easiest way to reach a customer was by email or phone. Nowadays, you can send a notification that pops up on your lock screen. This is a more direct and less confusing way than email.

All of this together will increase customer loyalty and help transform your business into your favorite brand.
Speaking of loyalty, if your company has a loyalty program, you can integrate it into your app.

Traditional loyalty programs are not convenient because customers usually have to bring a punch card to the store.

What if I visit your store without a punch card? At best, they leave them a little disappointed. In the worst case, they are unhappy and upset.

3. Increase customer loyalty

There are already several ways to increase customer loyalty to your business.

Like social media, email marketing is a best practice, but none of these media are as personal or direct as push notifications.

Whenever your business has a special mobile app offer that your customers know they enjoy, you can schedule push notifications to ping their devices to alert them. I can do it.

You can also set up automation to ask for reviews and ratings when customers make in-app purchases of your product or service.

With the Business App, you also have the opportunity to give your users a more controlled and complete brand experience.

Corporate websites already technically display your brand on the user’s screen, but it’s too easy to be distracted by the myriad of other open tabs. Mobile apps, on the other hand, allow users to view only one app at a time, so they can browse without distractions.

And what if the customer has a complaint about your product, service, or even the app itself? Mobile applications streamline customer service initiatives and move on to the next section …

4. Better customer service

According to a Dimensional Research report, “52% of consumers say they have actively experienced customer service and then bought it again from the company.”

Customer service is essential to business success and is paramount. It is one of the things. An important aspect of customer service is respecting customer time by responding quickly to customer requests.

With the development of the right mobile app, businesses have all sorts of useful customer service features, including in-app messaging, call and callback buttons, easy directions to stores, attendance confirmation, and of course customer feedback options. We should be able to provide it. ..

The mobile application also provides your business with another place to provide FAQs to both current and potential customers who are considering purchasing your product or participating in your promotion. To do.

5 Enhance your product or service

One of the revolutionary things about the rise of online stores is that everyone, from large companies to momandpop stores, suddenly became able to leverage website analytics data about their customers.

In this way, both large and small businesses have the opportunity to use mobile applications to collect more data about their users. For example, mobile apps can access a user’s location if location sharing with the app is enabled. This is not possible with a pure website.

You can analyze behavioral data in addition to the feedback (complaints, comments, ratings) that users normally leave in your application. B. What users search most, FAQs they use most, and how long they spend on different pages in the app.

All this information, when properly analyzed, can lead to insights that can be used to improve the user experience (UX), strategize advertising campaigns, and develop better products.

6. Increase revenue

Remember that users said they could enable location sharing with mobile apps? This feature is more than just another way to get geographic data about your customers.

You can actually set up push notifications to notify users about ongoing local promotions that will only be active if you are within walking distance of the store. These targeted campaigns lead to more walk-in customers and, as a result, more sales.

Unlike the website, the app gives businesses the flexibility to create a more immersive and seamless shopping experience, from product search to secure and easy payments.

The fewer barriers to entry, the more people want to shop.

The future is mobile

There’s a reason why brands, big and small, were doing whatever they could to bring their stores to malls and other high-traffic locations.

Money flows wherever customers go.

But the golden age of shopping malls is gone. The online shop confirmed that.

But now, this cycle is repeating, and mobile apps are confusing e-commerce sites.

According to a report from eMarketer, in 2019, 90% of the time spent online was spent on apps rather than websites.

This alone is worth considering the potential benefits mobile apps can bring to your business, but if that’s not enough, many of your competitors have already invested time and money in developing their own mobile apps. Remember that you are doing it.

By investing in the mobile app, you can improve your brand experience and, as a result, pave the way for your customers to be happier.

Ready to create a mobile app for your business? Contact a mobile developer at Woxro today.

Hope you like the article why your Business Needs a Mobile App.