In 2016, we saw mobile traffic surpassed desktop traffic and since then mobile lead has only widened. With a vast majority of users using their mobile devices to access the internet, optimizing your website for mobile devices is no longer an option anymore.
With search engines like Google creating a separate index for mobile devices and penalizing websites with a nonresponsive design by pushing them down its search rankings, you can easily see why having a responsive website is mandatory these days.
Your website should be able to deliver the best user experience irrespective of which device users are using to access it. Despite the exponential growth in mobile traffic, the conversion rate is still lower as compared to desktop, which is shocking to say the least.
According to a study, the conversion rate on desktops is 2.06% while the conversion rate on mobile devices is four times less than that at 0.55%. If you are mobile conversion rate is following the same trend, then you are at the right place. In this article, you will learn about seven effective ways to boost your mobile conversion rate.
1. Harness The Power of Psychology
Psychology plays an important role in the buyer’s decision-making process. This means that businesses can include psychological triggers to boost their sales. Businesses can create urgency by adding a timer on their website which tells users how much time is left before the offer expires. They can also encourage buyers to take action quickly by creating a sense of scarcity. To do this, all they have to do is to mention the number of items which is left in the inventory. This tells online buyers that there are only a handful of items left and they need to act fast to get their hands on that object. This creates fear of missing out (FOMO) which accelerates purchasing decisions and forces users to take immediate action.
2. Redesign Forms and Landing Pages
Filling out lengthy forms with dozens of form fields is a hassle but it becomes a nightmare when you transport it to smaller mobile displays. If your forms contain too many form fields, you need to redesign them and make them simpler. Only ask for the information that you need. Keep the number of form fields down to a minimum so that more and more mobile users can fill out your form.
Take a look at your landing page especially if more mobile users are landing on it and still not converting, then it is a clear sign that something is wrong with your landing page. It could be poor design and layout or the offer might not be clearly visible or there could be too much going around. Redesign your landing page and make it more simple and minimalistic. Highlight the unique selling proposition or benefits your customers will get.
3. Highlight Your Call to Action
Mobile devices have smaller screens which means that you have less room to play around with. This means that you can only include important stuff. One of the most important things is your call to action. You need to make sure that your call to action is easily accessible and prominently visible to users so they don’t find it difficult to click on it.
One of the best ways to resolve this issue is to make your call to action remain static on the page even when a user scrolls the page. This means that even when users scroll down, the call to action button is always accessible instead of forcing users to scroll all the way down the page to click on the buy button.
4. Reduce Page Load Times
The time your page takes to load play an important role in the user experience of your website. You don’t want your website visitors to wait long for your website to load. In fact, if your website fails to load within 2-3 seconds, almost half of your website visitors will abandon your website. This can have a negative impact on your conversion rate but more importantly, it will also tell search engines that your website is not delivering a great user experience. As a result, they will push your website down its search rankings. This means that your website will get lesser visitors from organic search.
5. Optimize For Micro-Moments
Another area most businesses tend to ignore is micro-moments. They are so occupied with generating sales that they don’t pay attention to these micro-moments. With consumer buying behavior changing with each passing day and consumers are doing more research than ever before, you cannot expect them to buy your product right away. Research shows that an average consumer goes through 7-13 touchpoints before converting or making a purchase. A professional mobile app development company pays a lot of attention to these micro-moments when creating mobile applications.
6. Leverage Multimedia
Online buyers usually want to see the product in action and businesses can fulfill their wish by adding multimedia such as product images, videos and screenshots. Use high-quality images and short explainer videos that highlight how your products can solve your target audience’s biggest pain points. Adding videos to your landing pages can increase your conversion rate by up to 80%. The same goes true for images and other forms of multimedia.
7. Launch Mobile Specific Campaigns
Another mistake businesses make is they create a single campaign and use it for both mobile and desktop. What they don’t realize is that there are two different devices with different screen sizes and resolutions. Instead of creating a single campaign, businesses should create a mobile-specific campaign for mobile devices and desktop specific campaign for desktop devices. This allows you to target mobile users in a much more effective way. With a tailor-made campaign for mobile devices, you can achieve a much higher conversion rate for mobile devices.
Which tactics do you use to improve your conversion rate on mobile? Share it with us in the comments section below.