Let us reveal a flabbergasted stat to you. As per the study, people spend more than 500 million hours watching YouTube videos every day. Isn’t it mind-boggling? It is and it showcases internet users love consuming online video marketing content.
In the current fast-moving era of technology, it is more than challenging to find exclusive and unique ways to make your product stand out in the crowd. Although, video marketing is an old-age concept to display your product; however, it still is an effective and productive way to sell your products to the viewers. It is safe investment just like a vault door for safe room.
Keeping buyer’s points of view in mind, they never waste time reading information pages whether through copy or blog. They rather prefer to watch a video that seems quite attractive, creative and requires less time. In today’s hectic environment, nobody has enough time to read an information-rich review of any product.
If you are thinking do give video marketing strategy a go, then don’t overthink. Check out the following five major benefits of video marketing for your online business.
Skyrockets Conversion Rates
Video is safely considered as an investment in a landing page. It grows conversion rate by around 80%.
By consuming information-rich videos can impact buyer’s purchasing actions and encourage them to convert into a lead. Imparting correct reactions via video is a powerful and resourceful selling technique. Additionally, this strategy can help as testimonials, depending upon the angle you’re thinking of.
So, make sure you upload videos that are convincing and attractive enough to convert a customer into a buyer. Also, it should be easy for them to grab the features.
An Enforcer to Email Marketing Campaigns
If you insert a specific video in your email’s subject line, the opening rate goes high and your click-through rates spur. It is an undeniable fact that people prefer to watch videos rather than reading a complicated and long-form email.
People prefer email marketing in the form of Video Sales Letters (VSLs). This is effective if you want to express what your product does. Your features through videos do a much better job than written statements.
Make Search engines Love
Search engines go with the flow of viewers. Nothing lures lengthier and more frequent page views as a video. On the flip side, YouTube is now a second search engine only behind Google. If you upload a product-defining video on YouTube alongside your website, you get prominent and opportunities to convert as you show up in search results that increase significantly. Also, if your video gets up thrust through social media, your odds of getting searched or found out go beyond limits.
Trust and Credibility
Video marketing is the perfect way to create a visual of your business and brand simultaneously. It allows you to connect with your viewer and win their reliability and trust. Video marketing for products is supportive of the decision-making process. The more video content you have to inform and make aware of your customers, the more you fuel trust in your corporate foundation.
Further, trust translates to sales and people believe what they watch. They start to trust you more if you show them your product visually.
Video marketing Fuels Social Shares
Nowadays, creating viral videos and getting up on the ‘trending’ bandwagon is important. Many people further share videos with others. In this way, your video will reach a more extensive range of customers.
This is a crucial time for your company to give something fun and attractive to your users. Through video marketing, you can showcase to others your product in a unique way. You can use humor to let your corporate personality shine and this will encourage social shares everywhere.
Videos Compliment SEO
Uploading promotional video content to YouTube that targets various search terms can be a massive way to get to the first page of Google. The reason behind this is simple as Google prefers and includes YouTube videos at the top of its SERPs for several search terms.
Here is an instance. If you go to Google and search the terms such as “How to do video editing on iPhone,” Google will show three video results beneath the featured snippet and the “People also ask” section, but above the normal results.
In the above example, out of the three, one result will be for any video editing app such as Filmora. Any user who clicks on the app’s link will find out how to do video editing on their iPhone through the Filmora app.
Videos Offer Good ROI
The return on investment (ROI) you receive from video content will depend on various things including how neat and organized your content strategy is and also your videos’ quality. 83 percent of a survey respondents say video offers them a healthy return on investment.
You might think of video as a time-consuming and expensive activity. However, there is loads of technology available in the market through which you can create video fast and cheaply without any huge budget.
Not only do you have high-quality video recorders in the shape of smartphones, but software like Doodly makes it feasible to create engaging and product explainer videos on a budget. Less spending in video production means a positive or a high ROI.
Ending Note
Video marketing is a rising trend and it is only you who is limiting that. From embracing a how-to video through YouTube or Facebook live, there is a wide range of prospects to pick from. Videos are not only for popular brands but small-scale businesses can also reap benefits from them. Thus, everyone must be getting on this bandwagon and up the marketing game.
People must learn how to entice viewers and potential consumers in the best possible way. Causing a positive and calming impact on them would help you in converting leads and creating a successful business.
So, make sure you upload videos that are convincing and attractive enough to convert a customer into a buyer. Also, it should be easy for them to grab the features.