What is a Click-Through Rate?
Click-through rate identifies how many visitors click on an ad or a website and how long these people stay on that site. It is also commonly used to track the success of an internet marketing campaign, particularly an email marketing campaign, for a certain site. The term “click-through rate” is often confused with “customer response rate” or “conversion rate.” Click-through rates can vary greatly depending on the site being studied, the type of marketing studied, and the quality of that marketing. Researching all these factors before making any marketing decisions is crucial.
How many page views equal one click-through rate? It is a common misconception that a CTR indicates the amount of actual page views. This assumption is totally false. A CTR just tells you how many of the visitors clicked on that link (converted from clicks into on-site or off-site visits).
The conversion rate is a more accurate way to determine a CTR. A CTR that is high might indicate a successful marketing campaign but it doesn’t necessarily mean that your marketing is going to pay off. The conversion rate tells you how many visitors clicked on the links and got redirected somewhere else. This can be either because they clicked on your link after reading your article, got distracted by another compelling content, or simply got bored browsing the site.
To get an accurate estimate of the effectiveness of your marketing campaign, you should study your conversion rates. Study the differences between your ideal clicks and actual clicks. You should also compare your average CTR to your ideal clicks. Finally, determine whether your pages are getting clicks primarily from your CTR, or your site being listed in search results, or through other traffic sources. Once you have determined what your ideal clicks and real CTRs are, you can adjust your mobile advertising campaign to maximize your ROI.
As a general rule, you should aim for your CTR to be one percent below your ideal CTR. For instance, let’s assume that you want to generate ten thousand clicks. If your ideal clicks are two hundred and fifty and your actual clicks are one hundred and twenty, your conversion rate will be three percent. This percentage difference between your ideal and actual clicks is called a click-through rate. If you were to advertise your website using a CTR of one percent below your ideal clicks, your ad area would cover only five percent of your potential customers. For more details please click here what is a click-through rate (CTR)
In order to maximize the potential of your link-click marketing, you need to be very careful with how you are doing your advertising. First, you should only be doing it with Ctrs that will bring you Ctrs with a high CTR. Some examples of these high-CTR Ctrs are adsense, article directories, and press releases. Second, you should only be putting your links on sites with content that is related to your site.
There are several things that you should avoid when doing your mobile advertising. The first is having your ads on sites that are not relevant to your site. You could end up wasting a lot of money by paying for clicks that are going to people who won’t even be interested in what you are offering. For example, if your Ctrs are on a group buying site, and you put an ad on a dating site, the people on the dating site are not likely to be interested in buying your products or services.
The second thing to avoid when doing your mobile advertising is having your site on sites that are not relevant to your network b.s. For example, putting your site on a sports site will only get you hits when you are on the football field. And putting your site on a gaming site will get you hits when you are playing your favorite game. Both of these sites will get you hits, but they are totally different types of site. By keeping these two sites separate, you can greatly improve the amount of traffic that you bring to your site. These are just a couple of the mistakes to avoid when doing your what is a click-through rate.
