Every year Sony doesn’t release a new Sony Bravia TV processor to run across its range, so we have high expectations for its 2021 Sony TV lineup – not least because our first impression is thanks to the great Sony XR-55A 90J LED TV. The range is determined by the cognitive processor XR chip, which adds an extra layer of cognitive intelligence to the already great Sony AI processing and, hopefully, produces better images and sound.
Compared to last year’s launch, Sony’s 2021 TV lineup is no big surprise for models and panel sizes, as all ranges are designed to replace previous devices. Do we have the latest three TVs in Hi-Fi? Rewards, that’s not a bad thing.
There are two master series models (8K LCD and 4K LED), one LED model with slightly lower space, and two full-array LED series models, all featuring XR cognitive processors. More new budgets include more budget, ignited, and X-XR models.
Pricing has just begun to clear the A90J Master Series LED TVs, A80J OLDs, and more affordable matrix X80J and X81J LEDs with the first available hardware details. The 55-inch and 65-inch versions of the premium A90J TVs are Sony’s most affordable flagship series. The X80J range offers huge options from just a few thousand and a half to 43-inch models in the field of hundreds of 43-inch models.
Sony Bravia 4K OLED TV
- Sony Bravia A1 4K OLED TV – First Look
- Sony Bravia KD-55A1 4K OLED TV Review (2017)
- Sony Bravia KD-55A1 4K OLED TV Review (2017) 05/30/17
- Best TV 2020: Sony KD48A94K OLED TV
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- Best 65 Inch TV: Sony KD-65XH9005 – What is Hi-Fi?
- 11/03/20 Best 65 Inch TV: Sony KD-65XH9005 – What is Hi-Fi? Awards 2020
Sony BRAVIA ZD9 Flagship 2016 4K TV – Unboxed
- Sony Bravia ZD9 Flagship 2016 4K TV – 04/08/16 – Open the box and see at first glance
- Sony 2016 TV Set (HD, 4K, XD94, XD93) – First
- 11/02/16 2016 Sony TV Set (HD, 4K, XD94, XD93) – First Look
- All sets of Sony’s 2021 TV lineup are equipped with advanced technology around Sony, featuring Dolby Vision
- HDR and Airplay 2. Bluetooth with A2DP is also standard on all Sony Bravia XR sets.
The big plus for use is switching from Android TV to the new Google TV platform. It comes with the same great and intuitive look and feels as Chromecast with Google TV Media Streamer.
As Google’s partner in launching Google TV, these Sony devices are the first kits, you will already get with the built-in operating system. From here, you will be able to access all your common Sony TVs and picture and sound settings, as well as customize your home screen by adding your most frequently used apps. All TVs use UK-based UV view tuners and come with support from both Alexa and Google Assistant.
Sony continues with Netflix calibrated mode on most of its models and has extended IMX certification with higher ranges. Most kits are also ready to work with Coleman titration software if it helps.
Gamers will be pleased to note that all TVs on this page, in addition to the W800, have HDMI 2.1 feature ports, the ability to play 4K content at frame rates up to 120Hz, and technologies such as ALLM and eARC. It is VRRO compatible but requires firmware updates to make it possible.
Let’s look at a few of these new features before we give you a complete look at every 2021 Sony Bravia TV series.
Cognitive processor XR
The Sony Bravia Cognitive Processor XR combines its predecessor X1 with a system that calls for Sony Cognitive Intelligence. While AI analyzes images and sound signals and uses data based on machine learning, cognitive intelligence aims to add a more humane perspective to identify and improve sound and image functionality and provide an experience of how people can see and hear the world.
According to Sony, the world’s first TV picture processing begins with a scene detection episode to identify and enhance key focal points and eventually adds a greater definition of depth to the image.
The XR processor shows multiple regions and other elements (color, contrast, texture, depth, detail, etc.) for each frame and which parts.
Performs cross-analysis to determine the most important.
Bravia XR kits come with various XR processing modes, many of which replace the same audio.
The systems are available on previous X1-based TVs – XR Motion Clarity and XR Smoothing, for example, with the seemingly more important XR Contrast Booster.
The contrast booster is designed to increase brightness while maintaining the well-exposed black and white in the image, and it comes in a better / better / better level for TVs.
LCD: The Sony Z9J Master Series has XR Contrast Booster 15 while lower-end TVs move to XR Contrast Booster 10 or XR Contrast Booster 5.
The A90J and A80J OLED technology come in XR OLED Contrast Pro and XR OLED Contrast, respectively. Again, they improve the peak brightness and overall brightness and expand the color volume to help achieve a more accurate and true-to-life color palette.
Finally, in the picture, it is also worth noting that the XR Upscaler contains a texture reproduction database that its predecessor does not have. Sitting alongside the Ultra HD object-based technology from the X1 TV, we hope it will make low-resolution content better than ever on Bravia TVs – potentially very effective for the Z9J when we wait for 8K source content.
XR Sound 3D with sound upscaling around
Bravia XR TVs also have cognitive intelligence for TV sound. In addition to improvements to the speaker hardware, features such as XR Sound Positioning analyze the signal and use both Acoustic Surface Audio + (OLED) and Acoustic Multi-Audio (LCD) technologies sound is coming from the right parts of the image.
A new addition to the sound system is the XR Surround with 3D Surround Upselling. It receives two-channel or 5.1 channel audio signals and creates a 5.1.2 channel virtual experience to surround the viewer with sound at all levels.
Bravia Core Streaming Service
Sony is taking a big step towards launching its high-bitrate streaming service exclusive to at least 2021 Sony Bravia XR TVs in the short term.
This new streaming service, known as Bravia COR (Real Entertainment Center), has two components. On the one hand, it will host hundreds of headlines from the catalog behind Sony Picture Entertainment, which can be streamed freely for 12 or 24 months, depending on the TV you buy. On the other hand, it gives owners of new XR TVs many free credits (five or ten, again depending on which model) that will allow you to temporarily stream new movies as movies ‘bought,’ which can be used as “payments.”
Much of the content will be at 4K HDR levels, but what it takes outside of other services like Apple TV and Rakuten is that it will host many IMX enhanced movies and higher data rates, resulting in better image quality. Sony says the streams will reach 60 Mbps, which it claims exceeds the rate of many UHD Blu-ray discs. We’re curious if Bravia COR streams can print disc-based movies and what happens when users connect to slow connections.
Sony is also unsure if the Bravia COR will go beyond the 24-month deadline or open more in the future. For now, make sure to have fun and welcome in the water for everyone involved.
Best 8K TV: Best 8K TV
At the top of the 2021 TV tree is the Sony Z9J Master Series LCD TV. It is an 8K LED TV set to replace the ZH8 from 2020. The attractive bezel design includes a titanium silver bezel and a three-position stand that allows for wide, centered feet, as a third setup for speakers for a third setup. Will continue
The golden flagship TV of the year is full of all the spoils that Sony now provides. It has a full-array LED panel (available in two sizes), a top-class XR contrast booster, and three 48 Gbps ports featuring HDMI 2.1, set at 120Hz for 4K.
The panel itself features Sony’s X-Wide Angle technology, with X-Anti Reflection Glass to enhance image continuity while viewing off-axis and reduce unwanted glare from light sources in your space.
It comes with an aluminum backlit audio remote control. It has a color sensor and a light sensor so that your incredible optimization mode can automatically adjust the chromatic and brightness according to your viewing environment.
Sony has increased the number of framed tweeters to four by adding two to the top bezel to improve high-frequency performance. Midrange tweaks are even larger at the front cover and the bottom.
Sony Z9J8K TV Specification
Size: 75in (KD-75Z9J), 85in (KD-85Z9J)
Screen Type: Full-Array LED, X-Wide Angle, X-Anti Reflection
Resolution: 8K
Processor: XR. Image processor
SR Contrast: 15. Enhancer in contrast
HDR: HDR10, Dolby Vision, HLG
OS
STEM: Google TV
HDMI 2.1 port: 3 (4K 120Hz, ALLM, VRR)
Certificate: Netflix Calibrated, IMX Extended, Cullman Ready
Audio: Acoustic Multi-Audio, Dolby Atmos, 3D Side Sound Upscale
Design: Tripped
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Sony Z9J8K TV Pricing
Sony KD-75Z9J – TBC (000 8000)
Sony KD-85Z9J – TBC (10,000 10,000)
Sony A90J4K OLED TV
Sony
The Sony A90J Master Series is Sony’s best LED for 2021. It’s not the 8K, but there’s an impressive 83-inch version and a simple screen alongside the usual 55in and 65in models.
The A90J replaces the AG9K and maintains a seamless bezel design with a bezel of only 0.7mm for the 55-inch and 65-inch models. The 83in has a flush surf surface look and feel.
S bezel is a bit more powerful, but it should be. They also benefit from the same three-way mount as the Z9J when smaller panels prefer a widescreen or speaker configuration but don’t get the center position.
As a Master Series TV, it comes with a premium aluminum backlit audio remote control and a light and color sensor for use in ambient optimization mode.
Cognitive intelligence processing is planned to provide a superior voice. The drivers have been redesigned in a circular shape with an internal circuit responsible for creating higher frequency noise. The goal is to improve the quality and position of the word.
Z9J comes with 24 months of access to the Bravia COR streaming service and ten movie credits.
We have now reviewed the A90J, and it promises it. See our full Sony XR-55A 90J review. We describe it as just our best tests.
Sony A90J 4K OLED TV Specifications
Sizes: 55 “(KD-55A 90J), 65” (KD-65A 90J), 83 “(KD-33A 90J)
Screen type: OLED master series
Resolution: 4K
Processor: XR. Image processor
XR Contrast: XR OLDD Pro contrast
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Netflix calibrated, IMX extended
Audio: Acoustic Surface Audio +, Dolby Atmos, 3D Surround Upselling
Design: tripod (83″), two-way stand (55/65”)
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Sony A90J4K OLED TV Prices
Sony KD-55A 90J – 2,699 (000 3,000, € 2999)
Sony KD-65A 90J – 3,499 (000 4,000, € 3,999)
Sony KD-83A 90J – 99 6999 (000 8000, 6999)
Sony A80J4K OLED TV
Sony
If the Master Series OLED display looks like an extension, then the Sony A80J4K OLED TVs are the next best thing. They have lost an aspect of image and design, but last year’s A8 LED screens still have to perform well, if nothing else.
Physically, they get a standard audio remote control and flash surface bezel design that is not too thin in the frame. The three-way stand still exists, such as Acoustic Surface Audio +, which includes performances to help produce the bus behind the TV.
There is no color sensor to sit alongside the light sensor during ambient optimization. Removing the “Pro” from XR OLAD’s smart contrast-processing scent will somewhat reduce image performance. Otherwise, as much as mentioned above.
Sony A80J 4K OLED TV Specifications
Dimensions: 55 “(KD-55A 80H), 65” (KD-65A 80H), 77 “(KD-77A 80H)
Screen type: OLED
Resolution: 4K
Processor: XR. Image processor
XR Contrast: XR Old Contrast
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Netflix calibrated, IMX extended
Audio: Acoustic Surface Audio +, Dolby Atmos, 3D surround upselling
Design: Tripped
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Sony A80J 4K OLED TV Prices
Sony KD-55A 80J – £ 1999 ($ 2,300, 2,299)
Sony KD-65A 80J – 2,699 ($ 2,800, € 3,149)
Sony KD-77A 80J – 4199 ($ 5000, € 4949)
Sony X95J4K LED TV
Sony
It is back on the LCD monitor with the Sony X95J 4K LED series. The main difference in performance comes down to XR with medium boost contrast processing. These full-array TVs are still IMX enhanced certified and feature X-Wide Angle and X-Anti-Reflection technology. (85 inches no contrast reflection))
These sets capture some of the premium look and feel of the Master Series. These include aluminum, backlighting, and a voice remote control, as well as an ultra-thin seamless bezel design. A 3-way mount of two large panel sizes does not require any central placement for small 65 “images.
Sony X95J TV Specification
Size: 65in (KD-65X95J) 75in (KD-75X95J), 85in (KD-85X95J)
Screen Type: Full-Array LED, X-Wide Angle, X-Anti Reflection (not 85 inches)
Resolution: 4K
Processor: Ex
Saar. Image processor
XR contrast: 10. Enhancer in contrast
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Netflix Calibrated, IMX Extended, Cullman Ready
Audio: Acoustic Multi-Audio, Dolby Atmos, 3D Side Sound Upscale
Design: Tripod (75/85″), two-way stand without any center position (65″)
Sony
X95J 4K TV pricing
Sony KD-65X95J – 00 1800 (US 18 1800)
Sony KD-75X95J – 000 3000
Sony KD-85X95J – ,500 4,500
Sony X90 J4K TV
The Sony X90J LED TVs to have four-panel sizes ranging from 50-75 inches, with the Fl Flash Surface Bezel design replacing the award-winning XH90 as 2021 and raised slim blade feet with dual position options. The plan already has enough height to make room for the subwoofer.
Again the audio remote is standard black, and at the front of the performance, the XR contrast goes down to the contrast booster 5. There is no X-wide angle or anti-reflection feature.
In addition, it features Acoustic Multi-Audio, Google TV, HDMI 2.1, and many more.
Sony X90J 4K TV Specifications
Sizes: 50in (KD-50X90J), 55in (KD-55X90J), 65in (KD-65X90J), 75in (KD-75X90J)
Screen type: Full-array LED
Resolution: 4K
Processor: XR. Image processor
XR Contrast: Contrast Enhancer 5
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Netflix Calibrated, IMX Extended, Cullman Ready
Audio: Acoustic Multi-Audio, Dolby Atmos, 3D Side Sound Upscale
Design: Bi-directional slim blade holder (55 “and above)
Sony X90J TV prices
Sony KD-50X90J – 1,149 ($ 1,300, € 1349)
Sony KD-55X90J – £ 1249 ($ 1500, € 1499)
Sony KD-65X90J – 1,499 (8,800, € 1749)
Sony KD-75X90J – 2,299 (2,600, € 2,699)
Sony KD-49XH9505 Review
Sony X85J4K TV
The Sony X85J, 2021 Sony TVs have lost the new Cognitive Processor XR and will adopt the highly capable X1 processor from the 2021 range. That means there is no XR Contrast Enhancer or 3D audio upgrade.
These also go down from full-array LED panels to edge-illuminated models, so expect losses in local damping capacity. Netflix has calibrated and IMX extended certifications, replaced by Sony’s X-Balanced speaker system instead of acoustic multi-audio.
All HDR compatibility is still there, and the Google TV operating system is also working.
The X85J Flash Surface bezel retains the frame design and is available for dual-position slim blade mounts 55 “and higher. Considering the board size options, these are the largest in the 2021 series, and each has a 100Hz refresh rate with 800Hz Motionflow processing.
Sony X85J4K TV Specification
Sizes: 43 “(KD-33X85J), 50” (KD-50X85J), 55 “(KD-55X85J), 65” (KD-65X85J), 75 “(KD-75J) X 85 h), 85 “(KD-85 x 85 h)
Screen type: edge-illuminated LED, 100Hz native
Resolution: 4K
Processor: X1 image processor
XR Contrast: N / A
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Coleman Ready
Audio: Dolby Atmos, X-Balanced Speaker
Design: Bi-directional thin blade holder (55 “and above)
Sony X85J4K TV price
Sony KD-43X85J – – ($ 900)
Sony KD-50X85J – 8 (ড 1000)
Sony KD-55X85J – 8 TBC (00 1200)
Sony KD-65X85J – 00 1600
Sony KD-75X85J – 6 TBC ($ 2,200)
Sony KD-85X85J – 7TBC ($ 3,200)
Sony X80J 4K TV and Sony X81J
The entry-Level Bravia Series for Sony X80J 2021 Is almost like the top X85Z but with a few cuts.
The design comes down to a bit more meat and potatoes in a narrow bezel style, and the LED panel has a 50Hz native refresh rate with 200Hz speed-flow processing.
The plate size range is a bit small but will cover most needs at this end of the market. The largest is the Sony X81J which comes in the form of a 75-inch diameter.
Sony X80J and X81J 4K TV Specifications
Sizes: 43 “(KD-33X80J), 50” (KD-50X80J), 55 “(KD-55X80J), 65” (KD-65X80J), 75 “(KD -75 x 81 h)
Screen type: edge-illuminated LED, 50Hz native
Resolution: 4K
Processor: X1 image processor
XR Contrast: N / A
HDR: HDR10, Dolby Vision, HLG
Operating system: Google TV
HDMI 2.1 port: 2 (4K 120Hz, ALLM, VRR)
Certificate: Coleman Ready
Audio: Dolby Atmos, X-Balanced Speaker
Design: Bi-directional thin blade holder (55 “and above)
Sony X80J and X81J 4K TV prices
Sony KD-33X80J – £ 699 (50 750, € 799)
KD-50X80J – 799 ($ 850, € 929)
Sony KD-55X80J – 99 899 (9 50,950, € 1049)
Sony KD-65X80J – £ 1,049 (1,150, € 1249)
Sony KD-75X81J – 1,499 (7,700, € 1749)
Sony W800 32-inch HD LED TV
After all, Sony has not forgotten those who only need something for the bedroom. The Sony W800 SED LED TV comes in 32-inch size only. It is powered by an old Bravia engine and uses Android TV as the operating system, so you will still have all the great apps on offer.
