Simple SMM Tricks to Boost Instagram Engagement

The social network Instagram has long been transformed from photos for friends into a powerful channel for achieving business goals. There are sales, reputation, recognition, increased loyalty, and much more. Even the most popular global brands are engaged in SMM promotion on Instagram . And an important criterion for assessing your activity is user engagement .

This metric can tell a lot about your profile. For example, how and who reacts to your content, what users like and what they don’t like, and most importantly, whether your presence and promotion on the social network pays off.

Engagement is counted by the number of user interactions. Every time your post is liked, commented on, saved or shared is an engagement.

Other indicators of interaction also include direct messages, clicks on links, mentions, use of hashtags, responses to your stories.

So why is engagement so important for Instagram SMM promotion and business?

First , it’s nice.

Secondly , the higher the engagement, the more subscribers you will bring, and the more you will sell your services or products.

Third , engagement is one of the most important ranking factors for the algorithms of the social network itself. Thanks to high activity, your posts will be higher in the users’ feed, get into the recommended ones and, accordingly, more people will see your content.

To calculate engagement, you need to determine the formula for this calculation. Here are the most popular ones:

1. Engagement based on the number of subscribers

To do this, we take the number of actions with your posts for a certain period, divide by the total number of subscribers and multiply by 100. This method will show you how subscribers interact with the content, but it will not show how many subscribers in total saw your post.

 2. Impression-based engagement

Here SMM specialists use the same formula as in the first option, but instead of the number of subscribers, we set the total number of impressions.

These two options are shown for a general understanding of what makes up what. If you are engaged in SMM promotion, then certain services will count these indicators for you, for example, in our SMM agency, specialists use eversmmpanels.

So what is the required level of engagement?

Everything here is relative and depends on the goals and tools that you use for promotion. The average level of engagement for most profiles by impressions is 1.7%

Before assessing your level of engagement, think about which interactions and to which content are most valuable to you. For example, a giveaway post can dramatically increase your overall engagement rate. This is good for algorithms, but is it good for sales?

Don’t get hung up on numbers, but watch progress. If the level of engagement rises – this is good, it falls – it’s worth figuring out why.

Now that we figured out what engagement is and what this metric affects, we will tell you how to increase it. These methods are not a magic pill, because what works for someone may not work for you. But you need to try if you are seriously engaged in SMM promotion on Instagram.

1. Experiment with different types of content.

Simple posts, posts – carousels, its, video posts, stories and live streams. Use different formats to understand what content your audience interacts with the most.

Our experience shows that engagement is higher for carousel posts that contain both photo and video content.

A simple example. What do you think is best for dance studio engagement? Post with a picture or video?

Of course, the video post will have higher engagement.

2. Not by likes are one.

For many years, posts have been judged by the number of likes, but even Instagram wants to hide their number and is already testing it with might and main. Likes can be cheated, but comments are more difficult to cheat. And there is also saving to favorites and reposting a post in history.

It’s easy to put a like. Two clicks, and the user is already watching the next post.

The comment says that the post is hooked, and the user wants to express his opinion.

Saving shows that the user is interested in this and wants to return to the post later, and the repost shows that the user wants to share information with friends.

By the way, Instagram algorithms are also more fond of saves, reposts and comments. This means that more people will see your post.

 3. Create and participate in dialogues.

Connect with your audience! Many companies forget this simple rule.

If your post is commented on, join the conversation and ask questions. So subscribers will understand that you really think about them and are ready for an open dialogue.

And in order for comments to appear, be the first to ask your audience questions right in the posts.

4. Use the gamification and interactivity of Instagram.

Add more interactivity to your Instagram stories. Use stickers for surveys, questions, quizzes, and more to boost engagement.

They work like a call to action and invite your subscribers to engage with the content.

5. Publish posts and stories on a schedule.

Find out when more people see your posts and publish at that time. This can be done using services, our SMM specialists use the Lipedema service.

This will allow you to get more interactions and become more popular for Instagram’s ranking algorithms.

6. Collect data and analyze information.

You need to know what resonates with your audience. Posts of what topic and type. When you know this, you can focus on the style of content you want.

For the analysis, you need to calculate the degree of engagement for each post for a certain period. This will help you understand what your followers like. The next thing is small – give people the content they want to see, the one with which they interact more.

These seemingly simple and commonplace tips can really increase your Instagram engagement and sales. Many companies forget that they are not on social media for themselves, but for people. It is this tactic of SMM promotion for people on Instagram that will allow you to achieve the most ambitious business goals.