10 SEO benefits of Responsive Web Design
What is Responsive Web Design?
In responsive web design, web pages are created to display well across a wide range of devices and screen sizes. This allows web designers to create a website experience that accommodates the wide variety of ways users access websites.
Responsive web design adapts to each user’s screen size, device, and orientation to create the perfect UX for desktops, tablets, and smartphones. This is not new technology, but new approaches to existing technologies. Responsive websites are built using responsive frameworks such as Bootstrap and Foundation.
Why is Responsive Web Design is Required?
Image – A person thinking
“Responsive design is Google’s recommended design pattern.”
Though it is not a confirmed rating factor, Google has implied its significance on more than one occasion. So it is important to satisfy google and make your website SEO mobile-friendly.
Also, as mobile internet access and usability grow each year, it is undeniable that websites must meet users’ expectations and provide a smooth, relevant experience. Furthermore, 2020 has provided valuable insights into mobile devices’ relevance to people.
Don’t just focus on good SEO, make sure your website experience is also good. It is important that your website designing and development is in such a way that it benefits your SEO efforts.
Let’s look at how Responsive Web Design can help us improve our SEO
Benefits of a Responsive Website Design
Image showing all 10 points (attach link with image)
1. Mobile Friendly
A study by Statista found that in 2021 mobile devices accounted for 61 percent of organic search engine visits. It is crucial to optimize your websites for mobile search.
With responsive website design, users can enjoy a seamless experience no matter what device or screen size they are using. A responsive website will adapt itself according to the user’s device. Having a responsive website makes it easier for search engines to index your site regardless of the device.
2. Improves Speed of Your Website
Internet users expect websites to load in the blink of an eye. If your website takes longer than a couple of seconds, then you are in a problem.
Your content may be very good, but what’s the point if people won’t even read it.
People don’t want to have to wait for a website to load while they’re on the go.
Users will switch to another website if your website isn’t fast. There are so many websites that load instantly. A bad online experience will cause visitors to become frustrated with your website, and they’re unlikely to return in the future.
If you ensure your website has a responsive design, you can make sure it opens quickly on any device. Google can load your website much faster if you don’t have large files on your site.
3. Low Bounce Rate
Google wants the users to stick with it and satisfy them. If people come to your website and spend a lot of time, it indicates to Google that your content is valuable and beneficial for users, Google will promote you.
In order to determine your website’s content quality and user experience, Google analyzes the bounce rate. The content quality on your website and user experience is determined by Google using the bounce rate. Responsive web designs aid in delivering a user experience that engages users and increases their on-site time.
4. Better User Experience
As far as Google is concerned, it is concerned with ensuring users are satisfied by showing them content that is relevant to them.
Responsive web design is critical in developing a high-quality experience for users.
The more happy your users are, the more likely they will become subscribers, leads, and paying customers. Having a responsive website is one way to ensure your users have a positive experience on your site.
Social Trendzz provides seo services in Jaipur and helps you design and develop websites which are promoted by Google.
5. Boost Social Media Shares
Image – ( A graphic showing this-link)
It is true that social media has no ranking factor, however, this does not make it any less important when it comes to your overall marketing strategy. Social media absolutely complements your SEO campaign and helps you boost website traffic.
6. Avoid Duplicate Content
Prioritizing the responsiveness of your website implies paying attention to your website’s content and user experience in general.
While responsive web design may not always prevent duplicate content, it can often alert you to this common blunder.
When updating or redesigning your website, it is easy to create two versions – one for mobile and one for desktop – which can result in duplicate content.
It is important to keep in mind that, even though the URLs are different, the content may be the same, confusing Google as to what must be prioritized. The best method to prevent URL duplication is to create a mobile-responsive version of your website.
7. Cost-Effective
One of the biggest advantages of responsive website design is it is cost-effective.
It is more economical to have one responsive website for all devices to avoid paying for multiple domains, hosting URLs, and updating multiple websites. These costs can add up if you own and maintain multiple websites.
8. Boost Backlinks
It’s not about quantity, but the quality of back-links to your website.
The more credible and authoritative websites which link to your website, the better. That’s why link building is the cornerstone of any successful SEO campaign.
When an authoritative website creates backlinks for your site, it indicates to Google that you are including valuable content on your page for your visitors. Responsive web design improves the backlinks via way of means of growing hyperlinks to simply one domain for all devices.
9. More Mobile Traffic generated
Websites that load faster and fit mobile devices of all sizes are more likely to garner online traffic. Responsive web designs offer greater versatility and optimal site layout at lower development costs.
10. Google’s Algorithm
Did you know that Google has around 85 percent of the market share for search engines?
When it comes to SEO if Google says fall in the well you fall in the well. So when Google boosts websites on results pages which have responsive web design, it turns into a have to for each website.
Conclusion
It is important that you have good quality content but it is also important that people read that content and for that, you need to optimize your site in such a way that it provides user with a good website experience.
