How to analyze your Instagram activities? An introduction to Insights

Insights are a very useful tool to analyse your activities on Instagram. Here is an introduction

Using Instagram Insights is important to analyse the progress of your activities on the visual social par excellence. Any action aimed at obtaining marketing results must be accompanied by a precise and detailed survey of the statistics relating to the use of each published post. For this purpose, it is necessary to have tools available to identify the behaviour of users and their activities related to each content put online.

Instagram is currently one of the fastest growing social networks among all the existing ones. Users are extremely active and involved and the time spent on average is very high. In addition, each user tends to scroll through many posts before closing the session and develops interactions with many of these. The most astute digital marketers know that exploiting Instagram well means winning the attention and interest of large segments of the public who over time can turn into customers.

For this to happen, however, it is essential to understand what behavior users implement towards each post of the company. Is the content posted actually engaging? Are the reactions numerous? Do people often comment? These are just some of the indications that an online marketer can evaluate to understand if the work done on Instagram is actually of value and in this sense the Insights are a precious resource.

What are Instagram Insights?

It is an Instagram tool itself that allows the analysis of the demographic data of its followers and their actions. Thanks to this information, it is possible to monitor the progress of the campaigns, the performance of individual posts and to know some information regarding their followers. This tool is only available for corporate accounts.

To be able to view Insight data on your account page, click on the graphic icon that appears at the top right of the screen: in this way we will be able to learn about the data concerning our profile. It is also possible to know the statistics valid for a single post, by accessing the post itself and clicking on ‘View Insight data’. In addition, you can also view Insight data for a story.

However, it must be said that this tool is only available for the mobile app.

Follower data

The Insights home page contains summary data on the content published in the last seven days. We will then find out how many followers we have, how many we have acquired in the last week, how many posts we have published in total and how many in the last seven days. As for the followers, you can discover data on gender, and therefore in percentage how many males and females follow us. Furthermore, we can also know the age range of all or only males or only females. In addition, we also learn of their location in terms of city or country of origin. We also know the data about when our Buy cheap Instagram followers UK are connected to Instagram, in terms of hours of the day and day of the week. In order to view all this data, you must have at least 100 followers.

Other data: views and coverage

In the home of the Insights there are also bar graphs that allow you to know the total views (or impressions), coverage and profile views over the last seven days. In particular, we need to distinguish the differences between the terms ‘views’ and ‘coverage’: by views we mean the total number of times posts have been seen; if the same user has seen the same content five times, five views will be scored; coverage means the number of unique users who have viewed our posts.

What is Insight data used for?

All this information is very useful to get to know our followers well in terms of demographics, preferred connection times and more, in order to publish content that they can enjoy and get the maximum possible coverage. Focusing on the characteristics of your target audience is essential to design the entire web marketing communication campaign.

Increasing the effectiveness of communication on Instagram and in social media in general means giving new opportunities for growth to the company business. We at Communication Village can give you a hand in defining which actions are winning and how they should be implemented to obtain really significant results in terms of return on investment. Contact us whenever you want:

we can give you advice on how to develop your online marketing communication or to directly support your digital marketing activities.