How Does Web Design Affect SEO?

Did you know that design impacts the visibility of your content on Google? So that’s it. Like SEO, the Web design of your web pages is essential. 

Since 2018, Google has stated that the indexing of mobile websites is becoming one of its priorities. 

Therefore, to guarantee part of the success of your business, here we will tell you how web design affects SEO Dubai and some suggestions to optimize it.

Importance Of Web Design For SEO

Web design is certainly important from an aesthetic point of view, encompasses much more: from SEO and traffic to brands and conversion rates. This means that the web design of your site affects your entire presence on the Internet.

In this sense, search engines are interested in the user receiving the most relevant and high-quality results for what they need. 

That is why they can evaluate parameters that directly affect the usability of a site for the benefit of visitors.

Search Engine Requirements For Web Design

In this sense, you should practice the following requirements on the design and usability of a website imposed by search engines if you want to be well-positioned.

Don’t Exceed The Optimal Weight Of Your Website.

The search engine bot does not process the part of the code that exceeds the set value of (80 KB). On the other hand, excessive weight on the page can include style sheets, graphic elements, and script files.

Therefore, if these parameters are not taken care of, your website will take a long time to load, exceeding the optimal speed set at 2 seconds on a desktop device and 3 seconds on a mobile device.

Don’t Overload Your Site’s Code.

Ask your developers to check the site code for JavaScript, dynamic tags, etc., and remind them that moving them to separate plugins is best.

Enter Internal Search

A search line on the site allows the user to quickly find information about products and services or any other information of interest. This strengthens your web position in search results.

Provides Simple And Direct Site Navigation

So that your visitors are interested in your web page during the first 2 seconds when they enter your site, we recommend that you fill the upper section of the page with text content.

Best SEO specialists know that the higher the text is on the page, the more weight the keywords used in the content. 

However, be careful and try to balance because abusing this rule can scare visitors. It will be difficult to perceive much text content at once, not “diluted” with graphic elements.

Add A Link To The Home Page

Clicking on the logo is an intuitive way for the user to return to the beginning. Search engines are closely monitoring the implementation of this method.

Develop A Responsive Version

The fact that your website can adapt to different screen resolutions, such as tablets and smartphones, would significantly impact your SEO. 

It is that Google has announced its desire for the web to be even more focused on the mobile environment.

Therefore, designing a website automatically implies developing a responsive version. The reason is that responsive design promotes user experience and SEO too.

Carefully Structure The Content Of The Text

Format and structure the paragraphs correctly. For every 1000 characters, try to place titles and subtitles like H1 and H2. H3.

Add Links To Other Pages

Linking a category page that talks about the same topic as your site with popularity and a good position in the search engines is an excellent opportunity to optimize your website and improve your SEO.

Image Design Requirements For SEO

The design itself must be pleasing to the eye, friendly, and functional to compete for the top places in search engines. Therefore, you must consider these SEO requirements when designing your website.

• Create a harmonious visual design with a friendly and appropriate colour scheme (no more than 4) and a nice font compatible with any browser.
• Avoid clutter of textual or graphic information that is difficult to perceive.
• It uses correct visualization and usability from mobile devices with a high page loading speed of 1 to 2 seconds.
• Keep a consistent style with the same headline, tagline, and menu on every page.
• Use a logical, clear, and clickable logo to access the home page.
• Keep a typical layout of the main elements: for example, the logo in the upper left, contacts in the upper right, the search bar in the header, and a link to the sitemap in the footer.
• Use buttons with CTA or call to action to interact more with the visitor.
• Design a clear table of contents for the menu with the presence of standard pages: “About the company,” “Product catalog,” “Reviews,” etc.
• Create a well-formed 404 page with short text, identical layout, contacts, and site search.
• Eliminate harmful elements such as broken links, inaccessible images and videos, buttons that cannot be clicked, or excess pop-ups and display ads that overlap the main content.

How Do Search Engines Evaluate Website Design?

To your knowledge, the search algorithms work simultaneously in two directions: anti-spam and optimization.

The first “remove points” from your website for non-compliance with the requirements, and the second, on the contrary, gives you bonuses for compliance. 

Depending on the final result, your website gets “weight,” which directly affects its position in search results.

There are many common mistakes that website owners make in SEO. One of the most common mistakes is not having a valid SSL certificate. This is a crucial part of your technical SEO, because you want to establish trust with your customers. If you don’t have a valid SSL certificate, then not only will your customers lose trust in your website and company, but Google will also penalize you for not having one.

Another common mistake is not setting up redirects on your website. Redirects are important in technical SEO because they help search engines avoid duplicate content (something that is frowned upon and can get you penalized by Google).

To avoid these mistakes and more, it’s important that you have a knowledgeable and skilled team of professionals working on your website. If you don’t have access to a team like this, then there are many online tools that can help you with these tasks, or you could hire someone to do it for you.

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