COMMON MISTAKES SMALL BUSINESSES MAKE WITH THEIR DIGITAL MARKETING
In my ten years of working with over 200 clients, I’ve seen and worked with a number of successful firms. However, I’ve seen some businesses make some less-than-successful decisions.(online business ideas)
There are no guarantees in life, except death and taxes, as the saying goes. The same can be said for Calgary’s online advertising and marketing. Because there are no guarantees, as a business owner, you must experiment to see if anything will work for you.
Here are the most typical digital marketing and digital advertising blunders I’ve seen small and medium-sized businesses in Calgary make.
#1. DO NOT COOK ALL OF YOUR EGGS IN THE SAME BASKET.(online business ideas)
Consider your company’s front door, which is where your consumers enter. Consider the phone number a client would contact to enquire about your products and services if you don’t have a physical location.
Now assume that you have an additional five doors or an email address where clients can contact you. Wouldn’t you want as many options as possible for potential clients to contact your company?
This is the essence of inbound marketing. You want your company and its adverts to show up in as many locations as possible in order to convert potential customers who are looking for your products or services.
As a business owner, you must determine the most successful way to advertise your company. Whether it’s on your website, Facebook, or through a search engine marketing campaign on Google.
Tip: Experiment with as many different types of digital advertising in Calgary as your budget allows, because people look for businesses in different ways. But remember, they’re all doorways into your business, and a customer is a customer at the end of the day!
#2. WHEN IT COMES TO DIGITAL MARKETING IN CALGARY, YOU GET WHAT YOU SOW.(online business ideas)
You can only get out of digital marketing what you put into it. It is in your best interest as a business owner for your ads to convert into leads and generate a positive return on investment.
If this is your objective, you must be fully invested in your Calgary online marketing. On this one, there are no equivocations. I’ve seen a lot of companies pay thousands of dollars in digital advertising, but they either don’t know what the outcomes are or they keep investing in something that isn’t working for them. They then question why their digital marketing strategies aren’t yielding the desired results after all of this.
Tip: If you operate a business, invest 100 percent of your time and energy into it. If you’re going to conduct a digital advertising campaign or establish a website, make sure you’re involved in generating the content and deciding how you want your firm to be represented. In terms of providing input on your marketing approach, get back to your marketing team or agency as soon as possible.
Above all, make sure you execute trackable and quantifiable digital advertising campaigns so you can see how well your ads are performing. You bought the cow, so make sure it’s producing milk. Who knows, if you’re a very involved business owner, your cow might even produce some cream for you.
#3 DON’T COUNT YOUR CHICKENS(online business ideas)
Assume your digital advertising strategies are doing beautifully. You’re getting more consumers and more business as a result of the ads, and you’d like to grow. To take things to the next level, your natural thought process could be to double your Calgary inbound marketing budget.
Hold your horses and wipe the money signs out of your eyes before doubling your budget or increasing your investment. You should take a step back and examine your company’s internal structure.
Do you have the internal infrastructure in place to handle a surge in business? Do you have enough staff to handle a surge in new customers? What will my consumers’ experience be like? All of these factors should be taken into account before opting to develop your business.
Businesses that developed too quickly without first thinking these things through, in my experience, lost clients just as soon. These companies decided to grow, but they didn’t think about what would happen if they didn’t have the infrastructure or staff in place to deal with the flood of new clients.
Because these businesses were so overburdened that they couldn’t keep up with their own demand, their consumers were receiving terrible service and weren’t returning. A circumstance like this might have a long-term detrimental impact on your company’s reputation.
Growing your business gradually is a good idea. Make sure you have the staffing and changes in place to accommodate new clients, so they remember why they came to you in the first place. Customers will return and refer your business as a result of this. You understand the benefits of recurring business and word-of-mouth recommendations as a business owner. It’s as though it’s made of gold!
#4. KEEP YOUR FRIENDS NEAR YOU AND YOUR CRITICS NEAR YOU.
During my years in the industry, I’ve seen a number of business owners that receive poor consumer feedback and do nothing about it. It’s a big no-no to leave a negative review unanswered!
There’s nothing worse than having a negative review exist online for the rest of its days without doing anything to acknowledge or fix it, especially in this day and age when reviews can make or destroy your business.
Many of my clients have asked if it is possible to remove a poor review from their Google reviews or Facebook page, and the answer is no. Accepting and responding to the negative is the greatest approach to deal with it.
We all know that no one is flawless, and our businesses are no exception. Some consumers are really difficult to please, no matter how hard we try.
Tip: Nothing is more infuriating than receiving a poor review about your company and then failing to respond or make adjustments. Even if you’re completely aware of what happened and disagree, you can agree to disagree because the goal of responding isn’t to engage in a verbal battle, but to demonstrate that you understand the customer’s perspective and care enough to answer.
Remember that honey attracts a lot more flies than vinegar. Who knows, if you manage that unfavourable review correctly, you might get a second opportunity with that consumer. It looks a lot better on your business as a whole if you can show that you care about the consumer, that you recognise their requirements and sentiments.
Source: online business , online business ideas
