5 Reasons Why Online Vendors Should and Should not Sell on Etsy!!!
Major marketplaces such as eBay, Etsy, AliExpress, and Amazon control the majority of the eCommerce market. According to reports, these marketplaces have received nearly 60% of total e-commerce orders since 2022. Especially since Etsy is one of the largest marketplaces in the eCommerce world, with millions of customers visiting every day. The marketplace is known for its vast product offerings. Whether it’s handmade, unique products, or used products, almost every category of product is available to the customers of the Etsy marketplace at very reasonable prices.
Etsy is known as an open-source eCommerce selling platform where anyone can list products and can start selling within no time. The other way of selling goods online is to sell them through a personalized e-commerce shop. Likewise, WooCommerce and various other platforms are offering eCommerce merchants the opportunity to own their eCommerce stores.
In this article, we are going to shed light on the benefits of selling on Etsy Marketplace.
Pre-Tailored Customer Base:
Building a customer base is the most difficult aspect of starting an e-commerce brand from scratch. It’s always difficult for new online stores to get noticed and attract those first few customers.
Etsy does its best to accommodate new and inexperienced sellers, making it a little easier to get started. When you open an Etsy store, you have the advantage of millions of visitors browsing the marketplace and seeing your products. Individual websites take years if at all, to achieve that level of traffic.
An Easy-to-use Selling Platform:
Etsy is intended for use by anyone. Some eCommerce platforms require coding skills, design knowledge, or simply a lot of time, whereas Etsy allows you to set up a shop in minutes.
Many Etsy sellers praise the ease with which new shops and product listings can be created. The site’s customization options are limited, but template-style editing makes the process easier and more approachable. Etsy is widely regarded as a user-friendly platform.
Supportive Community:
Along with the other selling options, the other appreciable benefit to the online retailers is Etsy’s customer service. The Etsy Support Community provides online vendors with peace of mind by offering them shoulder-to-shoulder assistance with everything from setting up their eCommerce shops to receiving orders.
Broad Reach:
The most adorable benefit of selling on Etsy is that the merchants can sell their products around the globe at ease. The marketplace has its wings spread in every corner of the globe. Customers visit Etsy from various countries to find their desired product categories. So, as an eCommerce merchant, if you are planning to present your product list to a variety of customers, Etsy is the right choice for your dream start-up business.
Created for each product category type:
The most adorable benefit of mammoth marketplaces like Etsy is that these marketplaces are made for every individual. The news might sound like a cock and bull tale, but recently in 2021, a seller sold a military tank in the marketplace.
Anyway, Etsy is made for every unique product category, so whether you sell unique handcrafted items, old currencies, old stuff, or anything else that might be enough to attract a customer base,
As we have discussed some of the benefits of selling on the Etsy marketplace, it should be a transparent decision if you should sell on Etsy or not.
As it is said, pros have their cons behind them. Selling on Etsy might be handy and beneficial for online retailers, but along with these amazing benefits, being a successful seller on the Etsy Marketplace is not that easy.
Likewise, the benefits, let’s have a quick overview of the cons of selling on the Etsy Marketplace.
High listing and selling commissions:
Etsy, like most selling platforms, charges sellers’ fees in order for them to sell on Etsy.
Etsy charges a $0.20 listing fee and a transaction fee of 5% of your sale. This includes gift wrapping as well as shipping costs. You will be charged a three percent fee if you use Etsy payments, which allow customers to pay by credit card.
Moreover, even if your customers select PayPal as their payment method, the transaction will be handled by Etsy rather than PayPal. As a result, the Etsy transaction fee will still apply.
Only well-reputed sellers get all the attention.
Let’s not describe this fact as a con of selling on Etsy. Etsy shows the reviews and ratings at the top of the sellers’ profiles to make it easier for the customer to analyze the sellers’ reputation and proceed accordingly.
Selling on Etsy might harm your business if you get negative reviews on Etsy or are not able to provide the best services to your Etsy customers.
Building a brand is difficult on Etsy:
This is one of the top listed cons of selling on the Etsy Marketplace. On the Etsy Marketplace, it is hard to set up your brand name as a business. The customers recognize Etsy as a brand itself, which is why it is a critical task to set up a brand name on Etsy.
A Competitive Market:
The top reason that stops merchants from selling on the Etsy marketplace is that the Etsy market is a tough nut to crack. If you are considering yourself a unique seller and planning to sell on the Etsy Marketplace, you can easily find a couple of hundred more sellers that are dealing in the same kinds of product categories as yours.
However, Etsy has 90 million+ customers to purchase the available listed goods, but the market competition is the major reason why you should not sell on the Etsy Marketplace.
We’ve talked about why eCommerce merchants should and shouldn’t sell on the Etsy Marketplace so far. Along with selling on the marketplaces, the other way of selling is through owning eCommerce shops. We can find a vast number of eCommerce merchants who have started their online business from their eCommerce shop and, to date, have achieved success by achieving a large number of customers.
Do you know?
Did you know that WooCommerce online vendors can sell the same products they sell from their eCommerce store on the Etsy marketplace?
The Knowband WooCommerce Etsy Marketplace Extension allows the WooCommerce merchant to have the same products listed on the Etsy Marketplace along with the same stock management.
In the case of order management on two different platforms, the Knowband WooCommerce Etsy Integration addon ensures peace of mind to the WooCommerce merchants by offering them order management on their WooCommerce shop backend.
Additionally, to overcome the marketplace selling commission, WooCommerce retailers can list the same products at an increased price on the Etsy Marketplace.
Furthermore, the WooCommerce Etsy Connector Extension does not require any kind of coding or technical knowledge to manage the selling on Etsy from the WooCommerce shop admin panel.
In the End,
Selling through a single channel does not seem like an ethical idea in this modern era, where the eCommerce industry is growing at a rapid pace. Adding a massive selling platform like Etsy to your selling channel list can also give your eCommerce business a significant boost. The Knowband WooCommerce Etsy Integration addon for WooCommerce merchants is a ready-to-use solution for multi-channel selling.
Furthermore, WooCommerce merchants can list their products on the Etsy Marketplace in no time using the Knowband WooCommerce Etsy Marketplace Extension.
Have a cloud of thoughts regarding selling on Etsy? Please contact us at support@knowband.com for more amazing information.
