How about getting thousands of blogs views, converting them into leads, and further sales? But if you haven’t been using the conversion rate optimization strategy for your blog, then the chances your business boost are quite less. From the newsletter, subscriptions to quote requests, whatever your conversion goal for your blog maybe you must ensure that your blog posts meet that goal. Take a look at some of these top conversion rate optimization statistics to help shape your blog strategy for ultimate success.
The type of industry you work in will decide your good conversion rate optimization strategy. Any agency providing expert eCommerce SEO services will tell you that no one solution fits all issues. To get hold of the right conversion rate optimization tactics for your business, you must explore new ideas and experiment with new ways.
Read ahead to know how you can effectively do this.
Anchor Text CTAs to Boost Conversion Rates by up to 121%
In-text CTAs, especially the anchor text CTAs, can increase up to 93% of leads from HubSpot’s blog posts. Banner blindness is the result of becoming accustomed to a website’s banner images, so the brain eventually tunes it out and ignores them.
Increase CTA’s by 87% using Searched Keywords
Experiment with text-based CTAs within blog posts while ensuring to track the results for your future reference.
You can increase the conversion rates up to 87% by using CTAs with the search keywords. Undoubtedly, targeting the right keywords is critical for SEO. Make use of tools like Google Analytics and Ahrefs to find out the right keywords & phrases and incorporate them into your CTAs. Also, remember to optimize your high-ranking posts with CTAs containing your target keywords.
Blog Posts with Templates Increase Conversion by 240%
Templates are an excellent way to increase leads. You can increase the conversion by 240% when you include them in a template.
For the same, you must explore template ideas. Remember that the better the template, the better the tactics will work. It is a prerequisite to research what your target audience will find invaluable.
Don’t Let Your Readers Skip the Headline
For any blog post, the headline is the first make-or-break moment. On average, only 8 out of 10 visitors will just read the heading while the remaining 2 will continue reading.
Therefore, it is crucial to get them to click-through with the ultimate goal to get them to convert. A catchy headline is a must to grab and hold readers’ attention. Making use of superlatives like best, smartest, hottest, etc., will make 51% of readers click headlines. Further entice your target readers to read your blog post, leverage intrigue, and offer information that matters to them.
Retargeted Website Visitors Get More Likely to Convert by 43%
When a potential customer comes across a retargeting ad, 70% chances are that they’ll buy the product over your competitor’s. But remember that retargeting isn’t only for ads these days. Offering relevant content to your visitors will maximize it after they leave your site.
Any person browsing the web is sure to browse several websites as a part of their research before they land on your site.
To help them make their final decision, you must ensure to stay top of mind as they consume several pieces of content.
In the meantime, you must remember that there is a thin line between being pushy and being helpful. In between these two lies personalization. Retargeting your potential visitors allows you to personalize and push the right content in front of the right audience.
Video Marketers Are Likely to Get 66% More Qualified Leads Annually
With 54% of consumers looking for more captivating and easy-to-understand video content, the demand for video continues to rise. You might be surprised to know that video marketers earn 66% more qualified leads every single year. Even though producing video content is likely to take more time and resources than an average blog post. 88% of marketers believe the ROI is well worth it.
When you create your next blog post, consider inserting some relevant videos to engage your visitors more and increase your chances of converting. Go ahead to explore other ways to raise the leads and sales with conversion-friendly videos. Another interesting way is to embed a Lead Capture Form in your video.
Increase Signups by Up to 51% with a Feature Box Opt-In
The feature box is yet another proven lead-capture form for you to explore. It is a full-width email opt-in box which is a lead magnet to be placed at the top of your website right below the header navigation. Installation of such feature boxes opt-in has proven to effectively increase signups by up to 51%.
The feature box that you introduce can take up significant space above your blog post. Instead of letting that faze you, ensure that all the content that you offer in exchange for contact information is really worthy of taking up such prime real estate.
UGC Helps Increase Conversion Rates by 161%, Across All Industries
Making substantial use of the user-generated content is an excellent way to show social proof. UGC has been shown to boost conversions by an average of 161% across all industries. Another factor that you must focus on is how making use of real people’s images can effectively help increase the conversion rate by 35%.
It is suggested that instead of using stock images, you should make use of photos collected from your users. You can go about curating images from your existing customer base by either asking for submissions or permission and then use them accordingly in your blog posts. This way, make a marker of your credibility and bolster collaboration.
Final Words
Merely publishing your blog post won’t fetch your post or site enough traffic, but you can make more than the existing traffic using the above-given techniques.
While understanding your target audience is important, you also need to focus on using buyer personas to drive your content marketing. Further, optimizing your blog posts for conversion should also be on your to-do list.
As per a survey, just 22% of businesses are satisfied with their conversion rates. If you aren’t amongst them, it’s time to avail the best conversion rate optimization services in India to propel your business towards success.