Common Web Design Mistakes on Travel Websites

A travel or tourism business needs to have an undeniable, credible online presence today. However, many travel companies fail to invest in quality tourism web design, resulting in a subpar website that does not offer an ideal user experience and soils their brand image.

Whether you are having a new website designed or revamping your old one for your tourism business, here are some mistakes you must avoid:

Creating an Unresponsive Website

In today’s digital world, you must have a highly responsive travel web design. A responsive design enables your website to change appearance, including text, image, and CTA size, to deliver excellent user convenience. Since many people use mobile devices and tablets to access the internet, you need to make sure your website is optimized for all screens so you may rank high in search engine result pages.

Unreadable Text Over Images

While it’s always a great idea to include high-quality imagery in your tourism web design, you must avoid using the images as a background for text if the content is unreadable. A web design expert will ensure that you use the ideal contrast between the text and the image so that everything is readable. If you want to keep an effective contrast, add a contrasting layer between the image and text so your text can stand out.

Repeating the Logo in the Design

Another common mistake travel websites make is repeating the logo in multiple places on a webpage, especially in the header and the hero section. While placing the logo in the header is standard practice, the hero section must be reserved for the most important information on the webpage, as it’s the first section a visitor sees on the website. It sets the visual and textual tone for the rest of the page.

Slow Loading Site

A tour operator website agency you choose needs to design a functional website while being mindful of how off-putting slow-loading pages can be for visitors. When it comes to travel websites, the images and tour pages often don’t load quickly. You need to prevent that from happening by designing fast-loading pages by ensuring the following:

• Optimized images
• Smoothly running backend
• Minimal HTTP requests
• Excellent caching techniques
• Minimal Flash content
• Carefully chosen ads
• Clean coding

Disruptive Pop-Ups

An unwanted pop-up on a page a prospective customer would want to review can be a highly disruptive experience that travel websites must avoid. Such a pop-up can ruin the user experience and force visitors to perform actions they might not like, resulting in a higher bounce rate.

That said, using pop-ups sensibly can help drive your conversions up. The best time to use a valuable pop-up on a travel website is after the visitor has scrolled on your website beyond the essential information. Make sure it’s responsive. Always give the visitor the option to exit the pop-up field.

Find a tour operator website agency that will design the ideal tourism website for you without making these common mistakes. It will help you generate more conversions and business success.