In one day with E-net School, discover how to do copywriting for optimized texts for the web yourself, as well as tools and tips to make your job easier. This will allow you to publish editorial content on your website, while contributing to better communication with Internet users and search engines.
Here you will learn about the best copywriting course for the Internet
A few tips for Copywriting:
First of all, you must respect the instructions (time of the text, person, time etc.), you must avoid talking about something else and above all, not straying from the subject. It is also necessary to avoid anachronisms and adapt the behavior of the character according to his age, his time, his way of life etc.
How to do?
There are many ways to do good writing, it’s up to you to find the right one for you. I will anyway, you give some advice.
-Organize
your paragraph by making groups of arguments on a draft around one or two ideas. You can optionally start your writing, with an introduction recalling a date, expressing the character of your character, or quite simply describing it (age, profession, habitat etc.). I use logical connectors (linking words) to switch from one theme to another. I write a conclusion which corresponds to the subject requested or which summarizes.
what I have written
I respect the chronological order, use punctuation, avoid repeating the same idea several times. I can also, if the editorial staff is at home help me from the Internet without, recopy word for word the sentences of the site, pay particular attention to the conclusion to avoid ending up on a banality, write the numbers in letters! (Except years and centuries) I don’t use an abbreviation in writing. Read again, there are always errors and inconsistencies.
I pay attention to punctuation and capital letters. I’m thinking on making paragraphs (an idea = a sentence, one or more actions =a paragraph). I Use verbs of movement and use (!?) to allow the reader to get in the mood, and put the text in motion.
You can also (from the text) ask indirect questions to the reader. You have to use the tenses of the story (simple past with imperfect + more than perfect), without forgetting to respect the instructions.
During these tips in copywriting for the Internet, E-net Business offers you the following tips:
The objective of these tips is to help you produce textual content for a website, regardless of its purpose (showcase site, E-shop, institutional site, etc.)
Details of the web copywriting program:
Tips for copywriting for a website
When to write: The key moments. There are a lot of misconceptions about the best times to produce textual content for websites. Business organizations work a lot on their textual production before the release of a new portal, or during a redesign, for example. It’s not enough. The trainer will analyze with you how to put in place an effective strategy.
The different types of readers. Depending on our current needs, our behavior can radically change when it comes to reading on the web. You will learn how to adopt a simple and efficient writing and copywriting strategy that meets the expectations of each type of reader.
Assimilation by the Internet user. The terminals through which the reader will interpret your texts radically change the way they are displayed. Discover the editorial techniques that allow foolproof compatibility, regardless of the medium (PC, smartphone, TV, tablet, etc.).
The different types of texts. Learn to write according to the type of web page. The most used families of pages are mentioned.
Putting theoretical notions into practice via several exercises. During the training, several exercises will be offered to help you make the link between theory and practice on your own site. These scenarios also make it possible to re-specify certain concepts.
Enrich his sentences. Already have produced textual content? In this course we will teach you different methods that allow you to easily enrich your content. You will have the keys to better inform the reader but also the search engines for natural referencing purposes.
3 categories of semantics.
In the same vein, reworking your content in the light of certain semantic categories contributes to more effective texts.
Product sheet analysis. In the light of the theoretical elements taught, a “martyrdom” product sheet will be submitted to you in order to help you identify areas for improvement, in anticipation of the editorial work that awaits you within the framework of your own site.
Web tools for writing rich texts. Discover free online copywriting tools. They will help you on a daily basis to produce content that meets the expectations of your targets.
Effectively integrate a web text. This chapter is the bridge between the work of writing and the actual uploading of content. In this way, you will avoid all the pitfalls inherent in a bad implementation, which could handicap your strategy. You will also master all the technical bases that will allow you to verify that a third party has implemented your content according to the standards.
What we don’t see in this copywriting course
Even if several reminders about the rules of natural referencing will be given the importance of writing. Or copywriting for SEO, this course is not an SEO methodology course. To deepen this aspect, you can also take the SEO training. We will not mention either:
- Newsletters / E-mailing writing techniques (see our training in marketing automation or do not hesitate to request a private workshop devoted to the subject).
- Writing methods to adopt on social networks (see our Facebook marketing training or our course devoted to managing social networks in general).
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