Desi serial online
Desi Serial Online
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Until not very way back , with no internet access, travel agencies and printed guidebooks were common sources of data for travelers to plan their trips. But with the rapid climb and popularization of data technology through portable devices within the last 20 years , people that want to understand about places, lodgings, transportation, real time traffic and activities during a given city have at hand a multiplicity of social networking services and websites that help plan (or simply imagine) their next trips.
one among the foremost recognized publishing houses within the area of travel books is Lonely Planet, which has been producing travel information and phrase books in print and electronic versions in English for the last forty years, and in Brazil since 2012.
The purpose of this text is to analyse and interpret some features of this ongoing global tourism discourse in its translation to the Brazilian context. For this inquiry , a selected text was chosen as a sample to be studied, “Best in Travel 2015: Top 10 cities” along side its translation, “O Melhor para 2015: cidades imperdíveis”, taken from Lonely Planet websites in English (2015, January 15) and in Portuguese (2015, January 15). These posts are a part of a series of “Best of” (“O melhor para”), published on the Lonely Planet websites per annum as eye-catching readings that take readers and followers to other products of the corporate.
In theoretical terms, Critical Discourse Analysis will help us see how social structures operate, through the mediation of social practices, on the people involved in social events (in this case, the “agents” liable for the publication of the Lonely Planet text and its translation). The theoretical framework utilized in this study includes a review of the 1999 work of Fairclough and Chouliaraki (1999), Fairclough’s 2001 and 2003 publications, and Duran Muñoz’s article (2011).
The term discourse is employed here during a general sense for verbal language (and images), but also as a component of social life dialectically associated with other non-discoursal elements (Fairclough, 2003). Discourses are alternative ways of representing aspects of the planet from different perspectives, since “differently positioned social actors ‘see’ and represent social life in several ways, different discourses” (Fairclough 2001, p. 123). a better check out the texts through a corpus-based study will help us understand the way the discourse of tourism operates in translation.
so as to facilitate a comparison between source and target texts, we’ll use the COPA-TRAD parallel corpus computer tool (Fernandes & Silva, 2014). a number of the multimodal aspects of the chosen texts, like web layout and pictures , are going to be studied under the sunshine of Kress’ work (2004). within the following sections we’ll present a quick notion of tourism today, the network of practices, people and institutions behind the Lonely Planet texts, company-consumer interaction in English and Portuguese, a textual analysis (linguistic peculiarities of this discourse) and an outline of the visual composition of the texts in their respective websites.
TOURISM TODAY and therefore the CASE OF LONELY PLANET close
