When you start a new business, the first thing that hits your mind is how many ways are there to market them and what should I do to grow my business. Well, there are a couple of things that you can do to resolve this issue.
First thing first: you should be consulting a marketing company
But what are marketing companies?
Well, the answer is pretty straightforward. Marketing companies, also known as marketing agencies, are built to unburden one of the main problems of a newly established business that is achieving business success.
Marketing companies help new businesses to grow far and wide.
They provide strategies and services to grow your company and bring it into the limelight which is needed for every newly established business.
But still, the question remains the same about which company should be chosen for the business to grow, marketing is diverse and filled with different companies that provide different services.
Here are different types of marketing companies in Dubai listed below that will give an outlook to different services of various companies.
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Digital marketing
In today’s era, this strategy is used by many marketing companies in Dubai for a growing business. They use the internet as the main way to reach consumers for your product. It consists of catching the attention of consumers via emails, social media, content marketing, video marketing, etc. social media is their main target to reach the goal.
For example, ads on YouTube advertising different kinds of products are seen by hundreds of users and they easily catch the user’s attention, that is basically how digital marketing works.
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Telemarketing
As it’s clear from its name enough if not then telemarketing means marketing through telephone. These companies use call agents to call the consumers and advertise the business. The people in their teams have high expertise in communication skills which helps them to convince a person to buy the product or at least take the information about their requirements in a product so that information could be used in enhancing the product.
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Promotional agency
They invest their time in enhancing the packaging of a product. They will design the packaging which is the main thing a customer sees when buying a product. Their service includes advertising, content, promotional products, and merchandising. Their main target is that the product should mean something to the consumer. That’s why they are also called advertising companies
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Offline marketing
This type of marketing is also referred to as traditional marketing because it uses the old ways of advertising. Like they will choose the most-watched channel in Dubai and will advertise the product on it through the TV. Their strategies also include brochures, templates, billboards, and radio. Although digital marketing is one of the successful and most used marketing strategies in this era of time, offline marketing is still essential and needed to bring a product into the limelight
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Direct marketing
This marketing only focuses on direct communication rather than using platforms of social media. They use direct communication as a way to reach out to consumers. Provide lists of areas in Dubai where the potential customers could be found.
They will design the mail letters accordingly and handle the part of sending the item to customers directly and will record the response from the consumers. Which will provide basic insight into the consumer’s requirements for future benefits.
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Affiliate marketing
digital marketing company in Dubai
It is the marketing companies in Dubai in which they reach out to affiliates to promote the product which benefits both the end. As the person who is promoting the product will earn commission on every sale they will make without actually contributing to the production. It is the most used tactic by businesses in Dubai.
The company will choose the affiliates according to the product. And the affiliate will get the word out. In this era of social media, people trust social media bodies, and they will trust their choices of products with their eyes closed even. In simple words marketing your product in blogs, social media platforms, or websites is called affiliate marketing.