The Google Ads can help you meet your business goals by building brand awareness with targeted display ads. For this Purpose Google Ads can help you meet your business goals by generating qualified leads through online, in-app, in-person, and phone sales. Google Ads can also support your business goals by influencing the consideration of your products and services by increasing brand awareness and reputation management.
This question is part of the Google Ads Search Certification Knowledge Check Assessment, Google Ads Display Certification Knowledge Check Assessment, and the Google Ads Knowledge Check to Grow Your Business section.
Do you want to know more about how to market your business? If so, you’ve probably considered using paid ads like Google Ads. One of the most important questions to ask yourself when considering using this advertising platform is: How can Google Ads help you move your business forward? Let’s take a look at Google Ads and Know How Can Google Ads Help You Advance Your Business Goals?
What is Google Ads?
Google Ads allows you to reach people when they search for your products and services. This is an advertising service offered by Google, which allows you to place clickable ads in the form of “sponsored links” on search results pages.
Google Ads uses a pay-per-click (PPC) system where advertisers bid on keywords they want to appear in their searches. If someone searches for these keywords, Google will show your ad in the search results. Since people pay for these ads on a pay per click basis, you will only pay when someone clicks on the ad.
What are the advantages of using Google Ads?
If you are wondering if Google Ads is worth it, there are a lot of benefits to consider. How many times have you used Google to search for information about products and services? The others are the same. Most people use Google to learn more about products, compare prices and services, and check reviews before contacting companies. Over 80% of people start their shopping journey with an online search.
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Google’s top three search results get 75.1% of all clicks
How about looking on your Smartphone? Well, over 160 million Americans have smart phones, so you can’t overlook the value of mobile device exposure. It will be more difficult for you to make money if people cannot find your business online.
Google Ads offers several benefits to advertisers. These are some of the benefits of paid search advertising.
Instant exposure
Google’s responsive display ads are your ticket to the top of the homepage. This is important because the top three Google search results get 75.1% of all clicks.
To reach
Use different types of Google ads to serve relevant ads to potential customers at the right time. You can also specify your goals, such as getting more calls, getting more people to your website, or increasing the number of visits to your store. These customizations make your ads more effective. The best time to contact someone is when you are looking for their business.
Geolocation
There is no point in letting someone know that you cannot profit from your business. Target the right people, in the right place, at the right time with geo-targeting.
Reports
Google has some great reporting tools. These tools help you determine which keywords are working effectively and which are not, so you can refine your campaign and get more from your ads. You will have access to the total number of conversions, how much you spent on ads, and your average income from conversions.
Estimate
Google Ads is effective for most types of budgets. The platform makes it easy to adjust your campaign according to your budget. You can set a monthly limit on your spending, which you can adjust based on new information you receive. Google Ads will even provide performance estimates based on that number, along with a recommendation based on spending from similar businesses.
What are the types of Google Ads Campaigns
5 Main types to Consider:
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Research network
The Google Search Network serves ads to people who are actively searching for your keywords on Google. The campaign includes text ads that appear in organic search results. You can also create ads that appear on Google’s partner sites, giving you even greater reach and opening the door to hundreds of other websites, including YouTube.
Text ads allow you to add extensions to the ad to encourage people to click the link more. The extension could be a link to your website, a map of your business location, your phone number, or a special promotion.
2. Display Network
The Google Display Network contains over 2 million websites. The Display Network allows you to use different sizes of Google display ads to reach people who may be interested in your products and services based on their internet history. Display ads also appear on the YouTube website and app, giving you exposure to billions of people.
Your display ad can be a static image or have animated elements. Don’t worry if you don’t have display equipment handy, you can still create imaginative and engaging Google display ads. Google’s responsive display ads make it easy to create ads and share them across different websites and platforms based on the Google display ad sizes you choose.
3. purchases
Shopping ads are a great opportunity for you to showcase your products. These ads allow you to display a photo of the product, along with other details including the store name, price, and product title. Shopping ads appear in Google Search, Google Shopping Search, Google Image Search, and YouTube.
4. Video
Video ads are among the most effective ads. Create a video campaign to broadcast on YouTube and the Internet in general. Video ads serve on their own or alongside other streaming content on the Display Network and YouTube.
5. Universal application
Finally, we have the Universal App Ad type. This campaign is ideal for people who want to promote their mobile apps. This campaign delivers your app to the Search Network, Display Network, and Google Play Store. The app also appears on YouTube.
Do Google Ads Work?
Whether or not Google Ads works for you depends on your goals and how effectively you use the platform. For example, Google Ads might not be the best option if you want to get more conversions for your website. However, the platform works great for selling products and services and building awareness of your brand.The effectiveness of Google Ads and the value of your time and money depend on several factors, including:
- The competitiveness of the chosen keywords.
- How relevant are the keywords
- The quality of your ad and the call to action.
- How much money do you spend on advertising?
- The quality of your website
Paid advertising is a component of digital marketing. Don’t overlook the importance of small business web design in advertising! There’s no point in getting people to visit your website if you don’t have interesting content.
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