Link building is a very important part of the search engine optimization strategy. It has been analyzed that the backlinks really impact the rankings on the search engine.
- Building links: Both the selling and buying links can be really bad for your search engine results. The search engine crawlers now have become really smart and they can just get to know that with the help of the algorithms that you have paid links from various sources. Even there are some insider links of Google where the people can easily report for the paid links which are sold by the PNB networks or directories. So it is better not to make the mistake of buying the links.
- Not acting against the toxic links: There was one penguin update that was designed so as to enhance the search results of Google and it removes the web pages which have the toxic SEO Backlinks Service. This update was done basically to focus on the site penalizing which has the profile with a bad backlink. These toxic backlinks are irrelevant and unnatural backlinks which harm the rankings of the websites.
- Dofollow links: Mostly the biggest mistake done by the website owners is that they only build one type of backlinks i.e. No-follow links or do-follow links. It is a very bad search engine optimization practice and you may also be penalized by Google for such practice of link building. It is very important to give equal weightage to both the links i.e. no-follow links or do-follow links. The blog comments can also be used to build no-follow links.
- Link building from no-index domains or pages: There are a lot of people who do Link building from no-index domains or pages. If your page or website is not indexed on Google and still you are getting the links from these pages, definitely there is a chance of your website getting penalized due to the algorithms of the Google search.
- Anchor text: Do you think that you can get the high search rankings by the links which are keyword-stuffed anchor text? Such anchor texts are treated by Google as a black hat Link building from no-index domains or pages strategy. With this, your website may get penalized if you are also doing this.
- Getting the footer section links or site-wide links: A few years ago, building the footer section links or setting the site-wide links used to be the most used and effective strategy of link building. Now Google has started taking this seriously and to be safe, it is better to stay away from the various links which come from the sidebar, site-wide links or footer.
- Irrelevant building of links: If you have a blog on cloud computing, then building the backlinks on the various portals which are based on the beauty remedies then this is really not good. The search engine optimization experts also say that the quality links can be built from the niches too and you can be very careful about writing the high-quality guest post which is also relevant to your niche as well.
- Quick building links: There is no such thumb rule on how fast you can build the links but if you are getting the manipulative links, then definitely you are in danger. It is better to make a few links but you must make quality links on a regular basis. It is better to get links from the relevant sites.
- Links from the websites with outgoing links: If any good article is posted by a blogger, then definitely appreciation must be there in the comments. It is always better to ignore it because your comment will be lost in flood. It is better that you must comment on the blogs who give importance to their commenters.
- Getting the links from those pages that have weak social shares: If you get the links form the pages which have very less or zero social shares, then this will not add any search engine optimization value. This will only lead to wastage of money and time. It is important to get more social shares if you are writing a guest post.
- When you stick to the practice of one type of link building: This can be done by commenting and blogging. If you will be doing just practice of one type of link building, then you will not get the desired results.
- Link building for home pages: This will totally look artificial if you build all your SEO Link Building backlinks for the home page exclusively. So this should be kept in mind while link building.
- PBN links: The most harmful and bad links are PBN links. They take a lot of time and expensive so these are not beneficial for you.