Marketing is becoming hard, and so is customer acquisition cost. It takes some marketing efforts and techniques to hit a customer these days. Making up their mind and selling your story as a business entity is a hard nut to crack. Of the many tools that marketers use these days, SMS advertising is the best one. The conversion rate of text messages is as high as 45%, according to research. With such a high success ratio, this tool can generate sales and achieve business goals. As a business owner, you need to know the tricks of how to do successful marketing. Read this article to learn how a successful SMS advertising campaign can help you improve your conversion rates.
Effective ways to improve conversion rate via SMS advertising:
The success stories of SMS advertising are numerous. It is reported that 98% of text messages are opened and read within three minutes. Although many marketers underrate this marketing mode, it is the best way to boost sales. There are several ways where businesses can improve conversion rates. Some of these techniques are discussed in the coming lines.
1. Send Personalized Texts:
Personalizing text messages is way too easy than personalizing web content. As an easy task to undertake, you can generate higher sales. Sending personalized text messages to prospects can make them feel appreciated. If you value your customer, they will opt for your brand. The best way to design appealing personalized texts is to hire professional SMS advertising UAE based companies. They bring about all their expertise to grab the attention of customers through catchy text messages.
2. SMS A/B test is a must:
Business entities can improve their conversion rates by using the text message A/B tests. Brands have experienced a higher ROI and conversion rates through this technique. According to a report, brands who use A/B tests for email marketing experience 37% higher ROI than those who don’t. The same can be applied for SMS advertising, provided the test is run effectively.
3. Call to action (CTA) is necessary:
A text message without a CTA would be a waste of time and resources. Inclusion of a clear call to action at the end of the text is mandatory. Since text messages are short, you need to convince recipients to click your link. Once the reader opens your link, halfway to attracting customers is done.
4. Less is more:
The best way to have an appealing text message is to keep it short. Too lengthy a text would bore the reader and will lose the game. Creative texts with a strong call to action are important for improving your conversion rates. The shorter the text, the higher the opening chances. Convincing the readers with shorter texts is a trick most marketers miss out on.
5. Image Inclusion:
Attaching an image with your text can increase the chances of conversion. According to a report, text messages with images have a 52% higher CTR than those without the pictures. Keeping this fact in mind, image inclusion is important for higher conversion rates.
6. Your site must be mobile-friendly:
It would be unwise to send customers to an unoptimized website. Since you are inviting customers from mobile phones, your landing page must be mobile-friendly. Having an unoptimized website can create problems since your website can experience a higher bounce rate. To improve your conversion rates, a mobile-optimized website is necessary.
7. Make the process easy:
Try not to complicate the process by involving too many steps. Easy interaction with the reader is the key to high conversion. A reader will immediately close the process if he/she is asked to go through several steps. Offer details and links must be easy to access to make the reader open them.
8. Use of urgency:
Unlike an email, text message should prompt the reader to visit your site. The best way to do it is to include a sense of immediacy into your text content. Send time-sensitive offers and deals where the reader feels it urgent to visit your online store. SMS advertising companies in UAE greatly emphasize this point by creating appealing content.
9. Write natural texts:
The language and words used in a text message must be genuine and fit to consumers. Too formal a text will not make a good impression. Since marketers’ goal is to attract customers and convert them to potential buyers, natural texts are important. Use the language as the customers do in their real life to better position your brand. The more realistic the texts, the higher the conversion rates.
Why hire professional companies for successful SMS campaigns?
SMS campaigns are hard without the assistance of expert companies. Businesses need to take these companies on board since they know the industrial trends and better techniques. For an text message campaign to generate higher conversion rates, the services of a professional SMS marketing company in Dubai are necessary.
