Developing the right SEO campaign for long term results is the key element to extend your reach. However, the strategy is as good as the reliability of the SEO campaign. And that is why we are going to discuss how to build a winning SEO campaign to extend reach and generate leads. A campaign is a set of protocols or rules you have to follow in your website so that the search engines can easily crawl and index it.
Analysis
If you already have a website, analyze the website for any potential factors that are damaging the SEO process. The most common example of such a case is whether the website is mobile-friendly because search engines love websites that optimize their layout for mobiles. It has a high priority while the algorithm ranks your content. URL and website structure, HTTPS, and SSL are other examples.
Setting the Goals
Before you start implementing an action plan, you should set your goals. Setting up a new website to rank higher for a particular keyword or enhance the reach of an already published content are the most common goals. Find what’s yours before you start working.
Research
Topic and keywords are two different entities, and we recommend you to do thorough research for both. Find a matter that falls under your business niche. Use this topic on a keyword research tool to find the relevant keywords for that particular topic. If you are not sure about the topics or keywords, find the ones that your competitors are using.
Choosing the Title
The title you choose for your topic has a significant role in ranking. Always include your target keyword in the title, better if it is at the beginning so that search engine algorithms will immediately recognize and understand what your content is about.
Content
Follow the SEO best practices while creating the content. Once you have chosen the topic and relevant keywords, you can set out to write the best content for your website. Remember, the longer, the better. Search engines give priority to detailed articles that stick to the topic in discussion.
On-Page SEO
Once you are done with creating the best content for your website, apply on-page SEO techniques on it. Optimise your meta tags, description, URL, internal and external linking are all examples of on-page SEO. We strongly recommend you to find an SEO professional as things could go downwards if you mess up any part of it. Click to get a complete SEO solution for your business.
Promoting the Content
Setting up the page is not the end of a successful campaign. You need to share your website and its contents using social platforms like Facebook and Instagram. Also, building backlinks is a critical part for the search engines to index your webpage.
Performance Monitoring
The last step of a successful SEO campaign is monitoring the performance of your website. Use Google Analytics and Google Search Console to study how your content is performing online. This data will be helpful to see if your strategy is successful or not. Usually, it takes around 6 months to see results as SEO is a long term process. So, don’t rush for results.