Paginated pages are in use for many years on various websites. Websites from all around the world and different categories have paginated pages. Some SEO packages offer optimization of these pages. While some others have no idea how to deal with paginated pages on your website.
So what to do if you do not have any plan for pagination pages. Yes, you can hire an SEO company to fix things for you. But before you hire anyone to fix things for you, let’s tell you something more important. So many things are there that you need to know before buying any SEO packages, so let’s get started.
What Are Paginated Pages?
Paginated pages are web pages that have divided portions of the content, however, they are serving the same intent. For example, you have landed on this page to know more about paginated pages and their SEO treatment. And if we divide the whole content into two parts, it will be known as paginated pages.
Why Do Websites Use Paginated Pages?
Websites use paginated pages for many reasons, maybe your SEO packages don’t have any paginated pages idea. But some SEO companies are also recommending paginated pages, following are some common reasons.
For More Browsing
Most of the website owners and webmasters are splitting their content into two or more pages for more browsing. Readers will visit more web pages on their site.
For More Clicks On Ads
The more they browse, the more they will be served with advertisements. And advertisements are the main revenue source for some websites, that’s why they use paginated pages.
For Higher Ranking
More browsing and clicking on pages and “read more” links, will grow the SEO health of such websites. We are not saying that but some agencies have mentioned it in their SEO packages.
CASE 1: Paginated Pages Are Not Good If,
Let’s try to find out that paginated pages are good for websites and their ranking or not. There can be two different scenarios or cases. Let’s start with the first case, saying that Paginated pages are not good if,
You Have Overused Them
Yes, overusing the paginated pages is not a good idea, you can split the content and serve it on two different pages if it is complex. But breaking down content into small pieces unnecessarily will annoy your readers.
You Haven’t Optimized Them
If you haven’t optimized the paginated pages or you don’t have any strategies in your SEO packages. Then they are not good for you. They won’t make any changes to your search engine rankings.
Maybe they are helping you get more browsing time from each reader, but without optimization, they are never going to work for you to get more traffic and high rankings on search engine result pages (SERPs).
CASE 2: Paginated Pages Can Be Good If,
Now let’s jump to the next scene, case 2 says that paginated pages on a website can be good. But there are some conditions you must pass on to utilize the pagination pages for better rankings on your websites, but what are these conditions? If you buy SEO packages from a good search engine optimization agency or digital marketing agency, then you might know how to make pagination pages an asset for you. So try to get an idea about it with the following conditions.
You Optimize Them Well
If you optimize them well, then you are going to rank your website high on search engine result pages (SERPs) without any hassle. As we have mentioned above that without optimization they are like a liability to your website, but with optimization, they are like an asset with a good return on investment. So get some SEO packages to optimize your pagination pages.
You Have Indexed Them Properly
Indexing matters when we talk about the pagination pages. Are you indexing all of your paginated pages? Well, you need Google crawler’s help to index your website’s paginated pages, but sometimes you don’t need it. You can ask your SEO expert to analyze and give the best recommendation.
Google’s Thought And Its Impact
Everyone in the SEO industry wants to know what Google thinks about a particular topic. Well, you want to know what Google says about pagination pages? Many years ago, websites were using rel=prev and rel=next tags to tie a knot within all of the pagination pages.
But in 2019, Google decided to retire these tags. Because users were attracted more towards single page content. That is why pagination pages are not good for user experience according to some SEO packages and their providers.
Google changes its algorithms and policies every year, and the whole SEO industry starts adapting the new techniques to rank higher. The same thing happened with paginated pages on websites. Google has already declared that such websites are not much liked by the net surfers. But still, some websites are using it. If you are also using it then get some good SEO packages and optimize your paginated pages. Otherwise, they won’t work well for you.