“Today it’s not about ‘get the traffic — it’s about to get the targeted and relevant traffic.'” — Adam Audette
Nowadays, quality or relevant traffic is the lifeline of your online enterprise. Most businesses want more traffic to their websites. But that’s not how it works. Google Analytics is one of the best ways to increase organic traffic to your site. It is an analytic web service that lets you measure your advertising ROI and track your Flash, video, and social networking sites and applications.
Here, you will have many questions like:
- What is organic traffic in Google Analytics?
- Where is organic traffic in Google Analytics?
- How do I check traffic on a Google Analytic?
- How to increase organic traffic using Google Analytics?
Don’t worry; this guide will give you complete answers to all your queries:
What is Organic traffic in Google Analytics?
Organic traffic is the primary channel that inbound marketing strives to increase. Google Analytics states that it separates traffic that arrives at your site through a search engine result from traffic that arrives through other referring channels, like a paid advertisement or another site that links to yours.
In simple words; Anyone who clicks non-paid listings in search engine results = organic traffic.
Where is organic traffic in Google Analytics?
There are two main sections where you can analyze your organic traffic in Google Analytics:
- Viewing Organic Traffic Site-Wide
- Track organic traffic to specific subpages
- Viewing organic traffic sitewide:
This is one of the most common ways mostly everyone uses to monitor a website’s traffic.
Here are few steps to find this:
Step1: Sign in to Google Analytics and under the main reporting tab, go to your account. A reporting dashboard appears on your screen where all your website data is mentioned within Google Analytics.
Step2: On the left side of the dashboard, go to the ‘Acquisition’ above the ‘Overview’ tab.
Step3: Click on overview; once you click, you’ll now be brought to a subpage that lists out your traffic broken down by medium (Organic Search, Direct, Social, Paid search, etc.)
Step4: After this, there is a date option at the top of the ‘Acquisition Overview’ page. Here, you can select the date range you want to display data for. Also, you can set date comparisons (custom, specific periods, or year to year)
Step5: If you want to see detailed data on organic traffic, then you Click on overview “organic traffic” and access quickly.
- Viewing organic traffic to specific subpages:
This is another way to analyze your organic traffic in Google Analytics. Follow the below step:
Step1: Sign in to Google Analytics, and under the main reporting tab, go to your account. A reporting dashboard appears on your screen where all your website data is mentioned within Google Analytics.
Step2: In the left panel, scroll down and click the ‘Overview’ tab under the Acquisition section.
Step3: On the ‘Acquisition Overview’ page, click ‘Organic Search’ in the list of mediums.
Step4: Now, you will click the ‘Landing Page’ hyperlink right above the main data table.
Step5: Once you click, you’ll see a list of URLs on your website descending from most traffic from organic search to least trafficked. And here you can easily search for specific pages (Checking your blog articles or product/service pages)
How to increase organic traffic using Google Analytics?
Organic search is the biggest source of website traffic and leads. Most of us don’t know how to increase organic traffic using free SEO strategies. If you don’t have time then you can get this done by buying seo packages.
Here are some proven tips or ways to increase organic traffic using Google Analytics:
- Get Top Google Analytics Reports Emailed To You
Email reporting is the easiest way to spend less time digging through data. One of the challenges that businesses face with Google Analytics is the ability to extract valuable data. And interpreting valuable data is the only way to increase conversions and traffic to your website.
Here are the ways to set up Google Analytics email reports:
- Login to your Google Analytics account and switch to the admin section.
- Here, under the web section, select all web data.
- Once you click in the personal tool and assets section, you will find “Custom Alerts.”
- Click on custom alerts and customize specific scenarios that you want to receive email alerts for.
- Whatever the notification you want, you can set it up, and Google Analytics will email it to you.
- Optimize and Improve Paths Through Your Website:
For any website, the home page is the focal point that connects to your internal pages. So, make sure the layout of your home page is clearly mapped out. It is necessary for a good user experience and determines how the entire website will look and function.
- Leverage ‘Low-Hanging’ Pages:
It is very necessary to leverage the low hanging pages because it helps in boosting the search performance. Acquisition > Search Console is the path to find it. If you correctly set up the alerts, you will get top queries in your inbox.
If you didn’t connect the search console with analytics then you can go to Google Search Console>performance> find popular queries and landing pages.
Steps to optimize your pages that are not performing well:
Step1: Locate your search queries along with their average position.
Step2: Now, optimize them to get a better ranking and organic search traffic.
Step3: Now go to filter and use the Advanced Filter to find the keywords whose performance needs to improve.
Step4: Sort your search query data to show results with an average position above 10.
Step5: Collect all the current data sitting on the second page and take note of these “low-hanging fruits” that you can create compelling content for best SEO results.
- Rectify the Leaky Gaps in Your Top Search Pages:
Sometimes, it is possible that the website page attracted lots of unique views but didn’t convert conversion. This is the reason that your top search pages may be leaky. So, if you want to get more organic traffic, rectify the leaky gaps in your top search pages.
Step1: Head to your account and click on Behavior
Step2: From the “Site Content” tab, click the drop-down arrow and click on the “All Pages” tab.
Once you get all the pages to cross-reference these high-traffic search pages, identify those with a high bounce rate. If you notice any leaky pages, improve them using qualitative tools like Crazy Egg, Live chat, Qualaroo, etc.
- Reduce Loading Time by Analyzing Site Speed Report:
The speed of your site is a significant factor that can represent the deciding moment for your online business. Google has kept on stressing page speed in their calculations. The speed of your site can likewise influence how your guests see your image.
Other than SEO, here are a couple of reasons how a low-speed site can attack your online business.
- The change rate can be diminished by 7% if a site is deferred briefly.
- 40% surrender a site that requires over 3 seconds loading.
- 79% of web customers could stay away for the indefinite future to a site if they discovered an issue with the site execution.
That’s it!
I hope this guide helps you learn how to increase organic traffic using Google analytics and other necessary things.