How To Launch And Introduce Your Super App Like Gojek Into The Market?

Smartphone penetration has been massive in recent years. According to Statista, smartphone users will grow from 3.5 billion in 2020 to 3.8 billion in 2021. With smartphones becoming an integral part of people’s lives, on-demand apps are gradually gaining tremendous attention worldwide. What started with Uber seamlessly transcended boundaries, transforming almost every sector and business. On-demand apps for food & grocery delivery, telemedicine, entertainment, home services, etc., are all concrete examples of people leaning towards on-demand services. So, it’s the best idea to launch a super app like Gojek.

In today’s modern world, technology is all about making impossible things a possibility. What if a single app can offer numerous services on it? This idea has led to the rise of multi-service apps or Super apps. Apps like Gojek, Grab, etc., are all built on the Super app strategy. 

Are you an entrepreneur aiming to launch a Super app like Gojek? If so, this blog is channelized to reach you and help you comprehensively in developing and launching an app like Gojek. 

Focus on these vital aspects to launch super app like Gojek

The difference between a successful platform and an app that failed lies in the approach of an entrepreneur. Having better clarity and a comprehensive approach to app development can be ideal for eliminating hurdles of app development. Some of the crucial elements to consider during app development include, 

• Brainstorm your ideas and build a strategy 

While coming up with ideas is easy, turning it into a successful business is a whole new aspect. Visualize your end-product and how your target audience will be benefited from your platform. Discuss your ideas with an efficient team and analyze their feasibility. Subsequently, devise an end-to-end strategy involving crucial elements like front-end development, app launch, testing, marketing, etc. 

• Gather necessary resources 

It is crucial to identify your market, financial, and business needs and gather resources accordingly. The market needs significantly involves the current market trends, including the latest tech-stack, unique elements, etc. Financial requirements primarily deal with your app development budget. On the other hand, business prerequisites deal with regulatory compliances needed to initiate a business in a particular locality. To avoid running out of funds or dropping the project halfway, resources are very much essential. 

• Work diligently on your USPs 

Why should your target audience shift from existing apps to your multi-service app? The answer to this question lies in your Unique Selling Propositions (USPs). Getting creative and implementing cutting-edge features and functionality will enable you to gain instant traction among the audience. Unique features are a great way to create an instant impact on the audience. Coming up with a new design, implementing the new tech-stack, and enhancing AI’s role in your platform are all USPs worth-considering. 

• Do not hesitate to spend on marketing 

The on-demand app market is buzzing and as a result, there’s a neck-to-neck competition out there. Brand visibility and recognition are two crucial parameters that determine the altitude of your business’s success. Unless and until your target audience knows your app, you cannot become a top-tier platform. Marketing can help you connect with the right audience at the right time. As a result, do not have second thoughts about investing in your platform’s marketing. 

Culminate in a wide range of services to launch super app like Gojek

One of the most significant advantages of multi-service apps is that entrepreneurs can enhance their chances of success as they offer numerous services in a single place. From a user perspective, they needn’t switch between different apps or load their smartphones with multiple apps for various on-demand services. A Gojek clone app can encompass more than 50+ services, catering to a wide range of audiences. 

Let’s curate the services into distinctive categories of four. These categories include, 

• Taxi booking services

Any Super app is incomplete without taxi booking services, so offer an all-in-one service package to your users covering a wide spectrum of taxi services including ride-hailing, carpooling, micro-mobility, bike taxi, etc. This way, customers can choose their most-desired taxi services effortlessly. 

• On-demand delivery services

Ever since the COVID-19 pandemic, doorstep delivery services have become the talk of the town, hence bring under your roof a variety of delivery services, including food, grocery, medicine, flower, alcohol, etc. 

• Digital payment services

Mobile wallet services have gained an everlasting presence in this digital world, so let your users pay bills, transfer funds, etc., via your digital payment services. 

• Other on-demand services

There are numerous other on-demand services like home services, entertainment, logistics, etc., that people demand from time-to-time. Reach out to suppliers and offer those services in your platform thus making it a central hub for any on-demand service. 

Conclusion

A majority of smartphone users nowadays are first-time users, hence these people find it challenging to switch between different apps and have control over various orders. Having a single app for multiple services can come in handy as users can familiarize themselves with the platform’s workflow effortlessly. Apps like Uber, Facebook, etc., are all striving hard to transform their app into a Super app. Capitalize on the situation and launch a highly reliable Super app like Gojek that is robust, feature-rich, and efficient!