How To Write Winning Amazon Product Listings

Achieving the top Amazon product listings will increase sales and improve your product’s rank. The market competition on Amazon has grown in general by 8% from last year.

If you do, you will find other sellers employing whatever tactics they can lay their hands on to help their Amazon product listings appear on the top and improve their performance. This means that you must employ strategies that work to remain ahead of the crowd.

Pro Tip: 

Amazon Listing Quality Checker is a software that assists you to determine the rank of your product against other similar items on Amazon listing. Amazon Listing Check uses Amazon statistics data, such as seller rank on Amazon and other factors to determine the ranking of a listing.

SellerApp has a tool known as the Amazon Listing Quality checker which helps you determine ways to improve the visibility of your items on Amazon.

Amazon product listings contain six fundamental elements. Learn how to improve each of them in your Amazon listing of products for 2022.

Product Title

Amazon allows you to create titles for your products that are up to 250 characters for the majority of categories. Utilize all the space you can as it is the most crucial aspect of a product’s rank.

However, don’t simply write something to fill those 250 characters. It is essential to provide customers with the information they require in this small space to determine whether they’d like to look at your product.

Amazon has its requirements and optimization tips you must follow for writing successful listings.

This means you have to include important details like your company’s name and the model number size, quantity, and colors.

Keywords are an additional important aspect of titles for products as this is what can make the listings appear on search results.

Here are a few particular Amazon guidelines for titles of products:

• The first letter is capitalized in each word, excluding the word ‘and’
• Use ‘and’ instead of “&,” if it is part of the brand name
• Make numbers appear as numbers instead of words.
• Use the appropriate units of measurement and not abbreviated
• Don’t include promotions, prices symbolism, information on sellers, or any other subjective information
• Include details such as size and color only when it’s necessary to help differentiate choices
• If the item is a package, indicate the number of items included in the pack
• Don’t include special characters.

Make sure you write your product’s titles for your customers, not A9. It is important to include your most important keywords and the brand’s name in the title, however, it must be able to assist customers in understanding the product.

Amazon Product Images

Amazon allows you to upload an image of the lead product and eight additional images. Make sure they’re of high quality and you comply with the guidelines:

• The size is 1,000 pixels wide, and 500 pixels high.
• The image should be able to cover at most 85% of your image.
• Make sure to use a white, pure background
• Present the entire product
• Include only the information in the listing for the product
• Don’t include any advertising text
• Include a description of the images that help the customer get a better understanding of the product.
• Don’t use borders, watermarks, ornaments sketches, drawings, or images that are placeholders.
• Incorporate your Amazon ASIN in the image filename

In general, you must consider images in terms of how they will help customers make a purchase decision. Don’t pick your images according to what you believe is best.

Product Features

You’ve got a total of 1,000 characters that you can describe the key products’ features. Make use of it to convince prospective buyers that your product is superior to other products on the market.

Discuss its benefits by focusing on the benefits. Let customers know the wonderful experience they will have when using your product.

Make use of bullet points from the feature section to emphasize the benefits the key features of your product offer to your customers.

Do not make your bullets too long, so they remain simple to understand. Avoid using excessive bullet points, at least 5 is enough to keep your customers engaged. Always place the most significant advantages and features first.

Here are a few more ideas:

• Begin each bullet point by using a capital letter. a capital letter
• Be specific about the features of your product and features
• Don’t include prices shipping, company, or pricing details.
• Make sure you use an even tone.

Amazon Product Description

If they have reached the description of your product, this means that they are prepared to learn more.

This is the chance to convince them that your product is superior to what your competitors have in the market. The product description is an opportunity to provide additional information about your company.

You’re given 2,000 characters to explain what your product does and provides your customers. In this section, you can describe the advantages and features that you listed in your bullet points.

Utilize more keywords to boost your ranking and increase sales. Keep your sentences brief and easy to read and don’t simply copy and paste the entire text. Split it up into shorter paragraphs, and make use of old text to highlight important information.

Keyword Research

Amazon A9 is a unique algorithm. It is essential to comprehend it and conduct keyword research on how it functions to ensure your products rank higher in the SERPs.

There are a variety of A9 elements mentioned above however, the keywords you select are one factor you have the most control over. Keywords are also an important element of relevancy in listing as the highest A9 ranking factor.

The quality of your product is always more important than quantity. Keyword stuffing, which is the practice of putting the most keywords you can in your listing, is likely to cause much more damage than it does good. If you’re unsure what keywords work best then you should conduct tests.

The best way to begin is to imagine yourself in the shoes of a client. Search for Amazon for the items you’re selling. See what products pop first. Examine them against your items and pick the keywords that are compatible with them.

Product Reviews

They are crucial because they tell Amazon the products that customers love. They also serve as social proof customers need to prove that the product is of high quality. 

Amazon appreciates this since they wish to ensure that their customers are satisfied.

It’s not easy to get product reviews, however. New products and sellers require special attention to gather sufficient positive reviews to be able to make a difference.

It is important to encourage customers to leave product reviews as often as is possible via Messages or by asking for feedback. 

Be sure to provide customers with the best shopping experience possible and you’ll get positive reviews to be displayed on your product pages.

Recommended Guide: Amazon PPC guide.