Would you like as many fans and followers as possible to see, comment, like and share your posts on Instagram and Facebook? Then it’s not just about interesting content and regular engagement, but also when you publish your posts. Find out here why time is so important when posting. What experts have found out at the ideal time and what really matters.
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Why is timing so important when posting?
Anyone who visits Instagram or Facebook knows: every day we are inundated with countless posts on social media, all of which are vying for our attention. And that’s no wonder: around 500 million Instagram accounts are used worldwide every day. And Facebook has around 1.7 million daily users.
With the flood of posts that reach every account every day, it is not so easy to draw attention to your own posts and, in the best case, to dust off a like or comment. In order to attract attention, it is not enough to choose beautiful visuals and interesting headlines, but you should turn every possible adjustment screw. One of them is when you post. If the time is chosen optimally, the chances are better that your post will actually be noticed and not get lost in the flood of posts. So let’s go looking for the best time.
What social media experts say when it comes to Instagram posting?
The Instagram feed is shown to a user in the order of how likely it is that the user is interested in the content. That is why it is important to get a lot of likes, then success will not be long in coming.
Meanwhile, many social media experts have already considered the best time to publish posts on Instagram. However, they are not in agreement: One study mentions Monday to Friday from 12 p.m. and 1 p.m., another one mentions the best publication times at 2 a.m., 8 a.m. and 5 p.m. – especially on Monday. In a third study, weekdays 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. are recommended as the optimal time to get as many clicks, likes and comments as possible from followers.
The situation on Facebook is similar to Instagram: one study mentions the ideal time to post on weekdays from 12 p.m. to 3 p.m. And on weekends from 12 p.m. to 1 p.m., other studies call for completely different days and times. But isn’t there a tip on how to find the best time to post?
It depends on your fans and followers!
As can be seen from the above examples, you cannot make a general statement about the best time to post for Instagram or Facebook. Because: It depends on your individual followers.
The best way to determine the best time to post your personal Instagram or Facebook posts is to ask yourself the following questions:
What is the daily routine of your followers?
When will you probably pick up your smartphone and check your social media?
You can use tests over a long period of time by posting certain topics on different days of the week. And at different times to see when your activities are generating the most engagement. You should also consider the topic on which you are posting. And a picture of their dream vacation after work.
It’s best to take notes after your tests and keep narrowing down the best time. If your account is set up as a company profile and is public. You can also use the statistics of the social media channels for your analysis. You may be surprised that 5 a.m. on weekdays can be a popular time for your followers to hit Instagram.
But that’s when many people get up in the morning and the first thing to do is pick up their smartphones. At the weekend, the morning use of the smartphone is likely to take place much later. Many people also check their social media during their lunch break, towards the end of the working day or after work. What about your followers?
When do you want to deal with which topics?
Now all you have to do is write interesting posts with appealing visuals and headings. And hopefully get even more clicks, likes and comments. Which many people get up in the morning and the first thing they do is grab their smartphone. At the weekend, reaching for the smartphone in the morning is likely to take place much later. Many people also check their social media during their lunch break, towards the end of the working day or after work. What about your followers? Have you found out what the times are when your followers are particularly active. Have you found the best times for your individual posts. Now all you have to do is write interesting posts with appealing visuals. And headings hopefully get even more clicks, likes and comments.
Also Read: Important Steps for Increasing Your Instagram Followers
Which many people get up in the morning and the first thing they do is grab their smartphone. At the weekend, reaching for the smartphone in the morning is likely to take place much later. Many people also check their social media during their lunch break, towards the end of the working day or after work. What about your followers?
Once you have found out what the times are when your followers are particularly active, you have found the best times for your individual posts. Now all you have to do is write interesting posts with appealing visuals and headings. And hopefully you can look forward to even more clicks, likes and comments. Towards the end of the working day or after work, many people check their social media. What about your followers?
Have you found out what the times are when your followers are particularly active, have you found the best times for your individual posts. Now all you have to do is write interesting posts with appealing visuals. Last but not the least, buying Instagram followers could be the most important ingredient of your success recipe at Instagram.
At the end of the working day or after work, many people check their social media. What about your followers? Now all you have to do is write interesting posts with appealing visuals. And headings and hopefully get even more clicks, likes and comments.