Live Stream Shopping – Tips and Tricks
A significant rise in Live Stream Shopping is being observed, and the pandemic too has led to an unexpected boom in live commerce platforms. Many retailers were left empty-handed during the pandemic, but many retailers have grown and are growing continuously by leveraging live online shopping.
Therefore, live commerce has become part and parcel of the retail world today, and the e-commerce industry has wholly adopted this technology.
Live video shopping helps make your content more personal and provides an opportunity to stay connected with your customers. It not only generates revenue but also is considered one of the best marketing assets.
The capabilities of live commerce are still being explored. But before you think of hosting a live stream shopping show, you need to make sure that you follow good practice for streaming.
In this blog, we will discuss some tricks and tips that will make your business boom with video commerce.
Understanding the Potential of Live Stream Shopping
Video content is considered one of the most potent tools that helps brands grow. Video, compared to the other form of content, grabs more audience and helps create a connection between customers and retailers.
Live commerce for business involves broadcasting your product or services in real-time over a particular live commerce platform where a lot of followers are watching you, and this helps in an improvised conversion rate.
Choose the Right Live Stream Shopping Platform
The best trick to gain success and growth is by choosing an appropriate live commerce platform that will help you grab the maximum audience. Channelize.io live shopping solution is one such solution that offers you a solution with a host of features.
You can easily integrate our live streaming commerce solution into your existing app or website and fulfill your goals.
Our solution can be customized as per a brand’s requirement and a brand can enjoy the features like
- Live Polls
- Live Chat
- Emoji and reactions
- Event Recordings
- Analytics tracking and much more
Promote Your Live Stream Show in Advance
What’s the point of hosting a live selling show when your audience is not even aware of it, and you have no viewers. It is better to not leave things for the last but to inform your customers in advance about your live stream shopping show.
You can promote your live video shopping show with email newsletters, social media marketing, teaser videos etc. Become creative and post teasers of your upcoming show, create memes, share the countdown, or list down some fantastic offers going to take place over your live streaming show. It helps to excite customers and helps increase the business revenue.
Create an Engagement Plan
Live stream shopping is a platform that enables you to attain a loyal customer base. When a live show is taking place and the audience joins your live stream show, they feel a connection with your brand and turn into loyal customers. You can interact with these customers in real-time and keep them engaged by offering them solutions to their queries and have a lot of live interactive activities like live-poll, quiz, and Q&A sessions. The better interaction and engagement leads to regular customers as it offers a more personal feeling which people often used to miss while shopping online.
Impactful Opening and Ending of show
The beginning and the end are always suggested to impact. Thus, your live show’s opening has to be the best that decides the graph. The beginning of a show will determine your potential customers. Always provide the takeaway information to customers about what they will procure out of the live video. Also, make sure to refer to clear call-to-actions throughout the show which will guide viewers to take action as a brand wants.
Check All Streaming Equipment
One of the most important things is to have proper tools and equipment for a live video shopping show. Before you host any live show, check on all your gadgets and devices as if they are working fine. These include your phone, camera, laptop, internet connection, audio, etc. The audience sticks to what they see at first glimpse, so don’t lose your audience due to any technical issues. Just make sure that all your gadgets to be used are working fine or not.
Conclusion
Incorporating these tricks and tips into your business model will indeed offer you the best and the positive outcomes. The information mentioned above will also help you develop a better connection with your customers. Also mentioned above, the right platform’s choice is the critical factor for hosting a live streaming video. Choose Channelize.io Live Shopping solution that helps you serve your customer’s expectations and provide them with the best live streaming service efficiently.
Our solution also gives an option to customize the platform as per your needs and choices and incorporate the platform into your business without significant modifications. To know more about our solution, you can visit our Live commerce solution page or get in touch with us at info@channelize.io.
