Most Common Shopify Store Mistakes That Could Affect Your Sales

One of the most important parts of starting an eCommerce business is building your own eCommerce store. Shopify offers you building a flexible and reliable eCommerce store for your business. If you are looking for a Shopify Development Company then Zobi Web Solutions Pvt Ltd is a perfect fit for you. We all know that how it is to get it all set up.

Different store-owners get carried away when they building an eCommerce store for their businesses. Always they start with a system to make a Shopify store appealing and engaging but end it with some serious design blunders that affect their sales.

In this blog, we will tell you about the design flaws that can destroy your sales.

Loading Time

Every eCommerce store owner wants to increase their conversion rates and reduce their bounce rates. The survey shows that one of the most important reasons for the bounce rate might be hit the poor page load performance.

The team of Google webmasters indicated that they start ranking the websites based on the website page loading time. The websites which take a long time to load they slow down the entire internet and search engine consider this factor seriously.

The rest of the other search engine ranking parameters METAs, Headers, Content; Google will also consider website loading time. It will be considered as the most important factor for the ranking of the website in search engines.

Image Optimization

Using large-size and non-optimized images is one of the fastest ways to lose the customer’s trust. The Image size is a big impact on your website’s performance. Bad quality product photos can be mistaken for poor quality products.

we are talking mainly about the size in megabytes, kilobytes, etc to clarify. Not the actual dimensions of the images, even two are usually correlated.

If you are creating images by yourself for your website, then you have complete control over the things like framing and cropping. If any site takes the loading time longer than 5 seconds, the user is most likely to leave.

Product Description

One of the eCommerce surveys found that more than 25% of purchase failures are potentially a result of missing or unclear information about the product. We know that the product description is a very important thing but many store owners fail to include or delete them later on.

It doesn’t really have as much to do with the length of text or with the words that are used by you in the product description. At least, those aspects are not as important as you are thinking.

The product description should clearly explain about the product and why someone to buy it. If you want to boost your sales then customize your product images and descriptions based on the fundamental concepts. It will be helpful to you to achieve informed and satisfied buyers.

404 Error

Commonly, your website displays a 404 error message due to dead link or incorrect URL. The server is not able to locate such pages. Creating a simple page for 404 is the best way to let your visitors know that they went wrong while retaining the different styles of your website.

In Computer terminology, when visitors attempt to access a page that does not exist on your website, 404 is the error number that appears on the screen. So, recognize they getting these mistakes right is just a starting point. Adopt a mindset of always testing and you won’t fall prey to small issues that may not be working on your website.

Testing

In Shopify, your website is designed, the CMS works, and the content has been added and the client is happy and satisfied. It is time to make your website live. Or is it? In the excitement of making the website live, we often forget several things. Before you published your website; think about when you are performing the last on your website. It is better to have a checklist to look through.

The website is looking great on your desktop, but if it will not look the same on others or mobile devices like phones and tablets. You will definitely want to test your website on multiple devices to make sure that all the functionalities and features are working and operating as they should.

Choice Overload

According to several sorts of research, when you have lost products to sell, many users will visit your website. But the users will get overwhelmed with the loss of the same kind of products. And it results in lesser sales. That’s why create all-in-one quality products and do not confuse users with so many options.

You should have a variety of products. You can sell everything among them which you want. But do not put your customers into the state of choice overload. Make the groups of products and create individual category pages for them. Every organized product boosts your sales and avoids the conditions of choice overload.