Realtor branding in outdoor advertising
Branding is a powerful tool with which you can manipulate customer behavior. It is very important for almost any type of business. This also applies to such serious activities as the provision of specialist services for the sale and rental of real estate. The design of realtor signs must necessarily be developed based on the characteristics of the branding, include all its elements. Because it promotes brand awareness. People automatically begin to trust the realtor whose sign they see on the street.
What is branding? How can it be described in simple terms? An ordinary person is not able to clearly answer this question. But if you ask a question related to a particular brand, a person immediately draws an image of a logo and some accompanying corporate symbols in his head. Of course, one should not forget about the quality of the services themselves. Branding is then able to work for the realtor’s benefit when the reputation of his company can evoke positive emotions.
What should the signs contain?
Real estate for sale signs should certainly have branding elements. First of all, this is a logo – an original graphic sign that belongs to a particular company. Each logo is made in specific colors. They are considered part of corporate design. It is the logo that should always be present on the signs. The target audience is guided by it when making a decision.
Signs should choose clear fonts that the company uses for its branding. Too much information should not be provided. Nobody will read it anyway. You only need the most basic, the main thing. Often, outdoor advertisements for real estate salespeople contain special symbols. For example, on the signs you can see an arrow that points to the property for sale. No words are needed. And so it is clear that a particular house is being sold.
Real estate signs must include the realtor’s phone number. This is an important element. Without it, the sign will be useless. Because the sign serves precisely to ensure that it has the desired effect. The client will see the advertisement, and if he is interested in it, he will immediately call the realtor. The effect of instant communication will be provided. Then it is up to the realtor how he will communicate with the client, whether he will be able to convince him of buying or renting real estate.
Since the Internet practically rules the world today, every self-respecting company has a website. The presence of a site can be considered an element that has a positive impact on a potential client’s decision-making. Therefore, the site address can often be seen on the signboards of realtors. But on the signs, it does not take center stage. More attention is paid to colors, logo, phone, elements that help customers navigate. In principle, this is normal. Because the indication of the site address serves as a kind of additional detail that is present on the signboard to give solidity to this or that company of realtors.
