Reasons that Make Marketplaces A Yes and No Platforms for Selling
Selling products on marketplaces may be quite advantageous for both startups and online retailers. Setting up an account is simple, and you will have immediate access to a large number of potential clients. Not only the clients but also these marketplaces have a well-built reputation amongst the customer base. For the same reason, the selling trends are shifting to mammoth marketplaces these days.
Here are some of the key advantages of selling on Amazon, eBay, and other online marketplaces:
Popularity of marketplaces
According to the reports, Amazon alone is expected to have a 50% market share in the United States by 2021. When individuals shop online, there is a good chance they will visit a marketplace like eBay or Amazon. The reason behind this mindset is that these marketplaces offer a wide variety of products.
Furthermore, the marketplace has its wings spread across the globe.
Access to a large customer base:
As previously said, once you begin selling your products on a marketplace, you will have instant access to all of its clients. Marketplaces like eBay, Etsy, and Google Shopping have a large number of engaged customers. Undoubtedly, without having to spend any money on promotions, online vendors can get their hands on a considerable number of customers.
There is no need for a brand name:
Nobody knows your brand or your products, but in a marketplace scenario, you just need to worry about internal rankings. In other words, customers prefer products rather than brands on the marketplaces. So, if you have just started your brand and are looking for a promotional, cost-free platform for selling online, marketplaces are made for you.
Ready to go globally on platforms:
The other advantage of selling on marketplaces like eBay and Etsy is that the marketplaces allow e-commerce merchants to sell their products globally.
If you are planning to sell your products in multiple countries, these marketplaces will assist you. From product listing to product shipment, marketplaces assure every single component down to the last detail.
Easy to Shop Set Up Platforms:
Starting to sell online on the marketplaces is extremely easy. Moreover, the merchants do not require any sort of coding or technical skills to sell on the major marketplaces.
Furthermore, eBay, Etsy, and Amazon have dedicated teams that assist online vendors to sell online.
Peace of Mind Against Marketing Costs:
The Multi-Vendor Marketplaces have their marketing channels. On top of that, the marketplaces spend millions of dollars on promotional and marketing activities.
Likewise, the marketplaces have the resources to maximize customer traffic. If you are willing to start on eBay, Etsy, or Google Shopping, just be sure to check against marketing and promotional costs. Here are some of the reasons why these multi-vendor marketplaces are the right choices for selling. Furthermore, for example, there are thousands of e-commerce merchants that have well-established stores and are getting some actual profit.
Likewise, a good saying indicates that every pro has a hidden con. Selling on the marketplaces is not that easy. There are thousands of merchants listing their online shops every day on these marketplaces and still not getting the expected results.
Some well-known reasons make marketplaces a tough platform for selling online. Let’s check it out.
High Commission Charges:
The first reason that creates doubts in the minds of sellers is the high commission charges charged by marketplaces. For example, Etsy and eBay are known for charging a fine amount from sellers.
Moreover, online vendors can overcome the marketplace commission charges by using the price management feature offered by Knowband Marketplace Integrators.
The module allows the merchants to list their websites’ products at an increased price on the marketplaces.
A large number of vendors:
A large percentage of online vendors are available on the marketplaces. The reason is that marketplaces are one of the best ways to sell online.
Because of that, the number of vendors is constantly increasing the competition in the marketplaces. If you are assuming yourself to be a unique seller, there could be a couple of hundred more sellers on eBay or Etsy that are selling the same products as yours.
A Difficult Platform for Creating Brand Names:
All the marketplaces like eBay, Etsy, and Amazon have their brand names. Thus, it takes a hell of a lot to stand out from the brand name shadows.
For example, if you order a product from eBay and someone asks, “Where did you get that?” The first thought you will share will be that I got it from eBay. In between, somewhere, the brand name is lost.
Payment Delays:
It might sound weird, but sometimes the marketplaces delay the payment process for the vendors. Also, at the same time, that sounds reasonable. As these marketplaces have a huge number of sellers, sometimes the payment process gets delayed, and as a result, the merchants feel unfairly treated.
Shop Authority:
This is the most irritating disadvantage of selling on marketplaces.
Although these marketplaces allow the merchants to have their dashboard for managing their shops, in the end, the final call maker will be the platform. Moreover, it is a rare case that well-reputed marketplaces like eBay, Etsy, or Google Shopping have taken strict action against sellers. But at the same time, things remain the same.
Likewise, selling on the marketplaces, the other way of selling products online is selling from a brand website. Nowadays, various e-commerce platforms are available, which allow merchants to build their eCommerce websites. For example, PrestaShop, OpenCart, Magento 2, and WooCommerce are the best references.
Do you know that merchants who sell through their PrestaShop eCommerce websites can now list their products on marketplaces as well?
Having 12+ years of experience in eCommerce development, Knowband has developed a modern API-based Marketplace Connector. With the help of PrestaShop Marketplace Connector addons, online retailers can list their products on eBay, Etsy, and Google Shopping. Let’s check out the Knowband PrestaShop Marketplace Connectors in detail.
PrestaShop Marketplace Connectors:
eBay Marketplace Integration Module for PrestaShop:
Knowband introduced the first connector as the PrestaShop eBay Marketplace Connector Addon. Furthermore, online sellers can sell the same PrestaShop inventory on the eBay Marketplace with the help of all of the available features offered by the Knowband PrestaShop eBay Connector.
Furthermore, the Knowband PrestaShop eBay Marketplace Extension comes with a one-time payment and a lifetime usability module to save the vendors from monthly subscription charges.
PrestaShop Etsy Marketplace Integration:
Likewise, the PrestaShop Etsy Marketplace Connector Plugin is specially tailored for PrestaShop merchants to list on Etsy Marketplace. Undoubtedly, Etsy is one of the fastest-growing eCommerce marketplaces, with several sellers in the millions.
The PrestaShop Etsy Marketplace Integration Addon is the modern no-code solution for listing products on the Etsy Marketplace.
PrestaShop Google Shopping Addon:
The Google Shopping Integration addon allows you to upload your store’s products to Google Shopping.
Furthermore, putting product adverts in search results is one approach to attracting thousands of people to your site. Moreover, as per Google’s most recent seller policy, it is free of charge to list products on Google Merchant Center.
In the End,
It takes more and more effort to establish brand names in this busy eCommerce industry. Moreover, merchants are using various selling techniques to promote the same. Multi-channel selling is also one of the most effective selling techniques.
In Multi-Channel Selling, online merchants sell their store inventories on more than one platform. Adding more to this, Knowband PrestaShop Marketplace Connectors allow online retailers to sell on eBay, Etsy, and Google Shopping without having any coding knowledge. Furthermore, if you have any questions about selling on the platform, please contact us at support@knowband.com.
