For the inexperienced company owner, it might not seem immediately obvious that search engine optimization (SEO) and web design go hand in hand. However, those who have an understanding of SEO solutions know that it is all about making the website visible to the Google algorithm, and increasing the odds of the website being ranked higher in the search engine results page (SERP).
Not too many new businesses put stock on their primary website, as there are often so many online platforms for eCommerce solutions that it can be easy to neglect the company website. However, keep in mind that web design is all about making things easier while simultaneously making things more beneficial for the business. When a company hires experts like those from a reputable web design Salt Lake City agency, they can expect to see results both in web design and SEO, as each method complements the other.
That said, it is never a bad idea for companies to learn all about the terminology that goes into general web design, especially considering its connection to search engine optimization. Even web design professionals still have room for improvement to help ensure that things are the best they can be. Here are just some SEO fundamentals for web design experts!
Technical SEO solutions can help web design in surprising ways
For the most part, companies tend to expect visible results when it comes to getting the help of web design experts. However, the use of technical SEO helps a company’s overall infrastructure, which means the changes will not be entirely visible. What the company gets in return is a website that is much easier for the Google algorithm to index, providing an excellent platform for just about every digital marketing strategy.
Not too many web design experts make full use of technical SEO as it is still a learning process. That said, the ones that do take advantage of technical SEO experience a greater degree of success than those who do not care to make positive changes to the infrastructure.
How a website’s content can make big changes to the overall strategy
It is common knowledge for most web design experts that the key to succeeding in web optimization would be to keep things as simple as possible. After all, online users tend to gravitate toward easy-to-navigate interfaces and, more importantly, a primary website that gets straight to the point with the help of web design Salt Lake City experts. However, it does not necessarily mean that the short and sweet method is the ideal strategy for all types of content. For example, the regular content found around a company website tends to benefit from getting straight to the point, but not when it comes to content marketing strategies.
Content marketing involves articles and blogs, and while short articles can be a treat for many, it is the long-form content that performs better in the long run. Most online users are looking for content that can encourage and inspire them to make a purchase. It can be challenging for articles to convince anyone to make any purchases if it is too short to be meaningful. The only trick to utilizing articles and blogs is to ensure that each piece is unique and relevant to the products and services.
Another great SEO technique would be to relate the articles to local events — effectively delivering a local SEO experience for brick-and-mortar companies that rely on the locals for their revenue stream. Not only is long-form content an excellent web design choice, but it is also an effective SEO choice when used correctly.
The simple SEO impact of the mobile space
When it comes to web design, there is always room for improvement. For companies that focus primarily on browser-based ventures, it might be time to shift toward the mobile platform. After all, a large percentage of online users surf the web using their phones. It might come as a surprise just how many people lose out on potential customers and revenue simply for not having a superior mobile platform to the browser version.
The trouble with not having a proper mobile app for the company is the fact that it can be easy to get left in the dust by competitors that specialize in mobile apps. It is crucial to keep in mind that quality web design includes getting things ready for the mobile populace. It would be unwise for a company to focus only on the browser, as 2021 is a year where most people are willing to do their shopping online. However, their primary means of shopping online comes from the phone. If the company website is not optimized for the mobile platform, it will not take long for mobile users to quickly swipe away from the website and likely head to a direct competitor.
Delivering an eye-catching headline
Considering all of the various aspects that go into general web design, it can be understandable to neglect certain factors in favor of others. For example, many business owners have their main page filled to the brim with information to help customers figure out whether the website has what they need. Unfortunately, not many realize that a wall of text is not the best way to keep their clients informed.
As stated above, online users are happy to visit a website that clearly respects their time. Without the help of a succinct header that gets to the point, it is quite likely for most online users to leave within the first ten to fifteen seconds. It is no stretch to say that most people are so efficient with where they spend their focus and attention that all it takes is ten seconds for many to come to a decision. Having a succinct headline is not just excellent web design — it is also great for search engine optimization.
For all of the challenges that come with web design, it can be quite easy to get used to how things work when SEO is added to the mix. With web design Salt Lake City professionals, it is more than possible to improve web design methods while simultaneously making everything SEO friendly.