Social Media Marketing VS Google Adwords

Are you a true marketing lover? Whether you are big into this discipline or you are just getting started, one thing is for sure, you have had contact with both social media marketing and Google Adwords, even if you are not sure of what those terms mean yet. No worries, in this article we’ve got your back. The main thing that they have in common is that both of them are part of the broad digital marketing area, and both can be part of a functional and effective cross marketing campaign. The best way to ensure that a marketing strategy will help you boost your business success, is by having the adequate support of a qualified marketing team. However, this article is the perfect resource if you are interested in an introduction to social media marketing and Google Adwords. So keep reading, and take note of the following information.

Social media marketing as one of the best digital strategies out there

While both Google Adwords and social media marketing are helpful to drive organic traffic into your website (intending to increase your sales and profit), they are actually very different. If you are looking forward to making good use of your social media account, motivating your potential customers to try your products, engaging them with the content you post, getting more views, likes and using these assets to build a solid reputation, then social media marketing is exactly what you need. Even when you can use many features of social media marketing with no need to spend any money, there are some excellent providers that do an outstanding job to help you build an authoritative brand in the different social media platforms, and the good news is that you can find super suitable prices.

Google Adwords: one of the latest marketing channels

Different from social media marketing, Google Adwords is a kind of advertising that is always paid and this one cannot be found on social media platforms like Facebook, Instagram or Snapchat, but only when you search any set of words on Google or you are on Gmail. By now, you have identified what we are talking about, once you click on search you will notice that the first couple of options on the results page are actually advertised options based on the keywords you typed. Google Adwords is a PPC (short for pay-per-click) online advertising option. The nice thing about this method is that you will exclusively be charged for those users who clicked on the advertisement link.

Main benefits of Social Media Marketing and Google Adwords

Among the principal advantages that you can experience when using a social media marketing service, we can mention that a lot of users have one or more accounts, which helps you build a recognized and respected brand. Plus, customers often engage in long-term relationships with those brands they find convincing. On the other hand, implementing Google Adwords can benefit you because you will also be reaching customers on your Gmail inbox, you can measure your performance objectively on an ongoing basis and it allows you to be more competitive in the market.