Which ones can you imagine yourself, but do you know how to optimize them to make them really effective and increase conversions and come to our Digital Marketing agency in Lahore.
Let’s start with a bang, without preamble or introduction:
The homepage
about page
Blog
Contact person
This is the (extended) podium of the most important pages of your website. But you probably already knew that, and if not, now that you have discovered it, you don’t see anything noticeable in it, do you? I think just like you, it is not a very original ranking. But still and come to our Digital Marketing agency in Lahore.
But the success of your website or your e-commerce depends on these 4 websites. Yes, because only 20% of the pages of your website are able to generate 80% of the conversions. As long as you do not take anything for granted and come to our Digital Marketing services in Lahore.
We recently talked about the importance of the homepage in this other article entitled “Generate leads with your homepage, do you know how? If you haven’t read it yet, I recommend you do it, it will take a few minutes and it’s worth it. It really is and visit our Digital Marketing agency in Lahore.
Bounce rate, do you know it to avoid it
You, our worst enemy is it, the bounce rate. Before I start to describe how to optimize the 4 (+1, I did not forget …) the most important pages of your website, I would like to talk to you about “them”. It is expressed as a percentage and represents the number of users who have run away from your site because they did not find what they were looking for and come to our Digital Marketing agency in Lahore.
The home page
A coherent home page that makes it immediately clear to the user whether he can satisfy the need for which he is looking for an answer is a winning home page. More than that, it is a page that allows you to increase conversions, such as? Coherence is not enough: It also needs to be easy to use and responsive because, as I have stressed several times in previous articles, the user must be able to navigate it instantly and easily from any device and come to Nomad’s Tech which is a Digital Marketing services in Lahore.
Record the “path” your potential customers should follow; don’t let them get lost in a jungle of links or subpages. Remember that your first goal is to satisfy the user’s needs.
About the site
It is the classic “About us” or “About us” page. One of the most underestimated web marketing strategies. On the other hand, I would like to tell you why this page is so important, even if it is only indirectly, and visit our Digital Marketing services in Lahore.
While browsing you will often find “About Us” pages that are as long as poems and completely self-referential. When you think about it, it is like saying to yourself: “How good I am”. Sure you are, but it doesn’t sound like an introduction, do it and visit our Digital Marketing agency in Lahore.
That’s not how you hit it. I can think of another example: there is no company that does not define itself as “leading in its field”. So that definition has already lost all value.
The first question to ask is this: Why should a user click on my “About Us” page? The reasons can be many, the most common are
– To better understand your business
– You are looking for job offers or potential customers
– He wants to make sure that his business is genuine and not a scam.
Blog
How often have you heard that “valuable content” is essential for the success of your website? Many times, but have you ever asked yourself how best to launch your valuable content? The answer is the blog.
A piece of advice: Arrange your articles in categories both by other search criteria (but without exaggerating), this makes browsing much easier for the user and gives your blog an extra touch of professionalism and care.
Contact
Your potential customers should be able to contact you easily, both to complete a purchase and for any information or assistance, they may need. By giving them the opportunity to do so, you will help build the trust that is the foundation of a successful lead generation strategy.
Don’t force them to spend precious time looking for a (business only) phone number or email address. The contact page must be simple and clean and, above all, meet the usual requirement: satisfy the needs of its users and visit our Digital Marketing services in Lahore.
It’s not that difficult – give your users the opportunity to contact you at their convenience and do it.
If you think about it, among the 4 pages we are talking about, the “Contacts” page is undoubtedly the one that offers a more concrete action to each visitor: contact and come to our Digital Marketing agency in Lahore.