The contents of Evergreen: what they are and how to use them for SEO and Digital Marketing!!!

We repeat it often, almost like a mantra: knowing the dynamics of the web allows us to “get the right traffic, for the right users, at the right time”. This is what it means to us to work strategically and from an SEO perspective on all aspects of website management, and in particular editorial planning that can help us to establish the creation of content that conquer readers and Google and join Nomad’s Tech for Seo services in Lahore.

In this sense, it is important to take a step back and return to the basic principles of SEO writing to know what kind of articles to focus our attention on and reaffirm the value of perennial content, which can become the pillars on which our website traffic is based and come to Digital Marketing agency in Lahore.

How Google traffic works for Digital marketing.

An important aspect of creating an often overlooked editorial plan is having the basic knowledge of how search engine traffic works.

If in classic media like television the audience of a channel depends mainly on its programming – and therefore on the interest that broadcasts arouse in people – and it may be enough to introduce new programs to increase it, intercepting new tastes of the audience, for the Web the situation is slightly different and join Digital Marketing agency in Lahore.

Knowing the interests of the web audience and SEO

At this time, however, we must also understand what factors regulate the interest of web people and guide their reading. In general, we can distinguish three types of themes, in which the contents we produce can be inserted (sometimes even transversally).

Always green

As the term suggests, these are themes that never lose interest and maintain a constant commitment to the public during the months of the year and even for several years.

They give life to articles that we can consider as the pillars of our organic traffic because they focus on keywords that are not subject to great variations in the volume of demand over time. If we can position ourselves for many aspects of the subject, we are sure that we have laid the foundations of our site: no matter what happens with other types of content, such as news or articles that pass by, we will always have strong shoulders of an always green group that sustains the minimum traffic to the site and come to Seo services in Lahore.

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Search engines and SEO tools cannot predict the organic traffic that can be obtained by writing a highly topical article. Therefore, when we write an article mounted on the hype wave, therefore the typical news, we do not know what we can get in terms of search engine visits or how long they will continue: the only certainty is that at best it will not last long and join Digital Marketing agency in Lahore.

Therefore, contents like news and flash are not so necessary for SEO, but for the momentary and instantaneous traffic of the site, not to make holes in relation to the competitors, to enter a topic that generates a hype destined to decrease, to take advantage of the new Google Discover channel, which favors these topics and which can lead to high traffic peaks that are then quickly attenuated. These are shorter-lived articles created for faster consumption, which can lead to an immediate spike in visits, but on the following days should be replaced by other content to attract new readings.

Seasonal relapses and Nomad’s Tech

These are themes, objects; vacations that are repeated in specific months and can arouse public interest for more or less long periods, but always recur year after year and come to Seo services in Lahore.

These themes are seasonally defined and we can know in advance how many people will look for information about them, when they will start doing it, and for how long.

In some periods, months, or on the occasion of particular and, in fact, recurring events, it is easy to observe increases or decreases in interest in certain keywords and join Seo services in Lahore.

What is the content of Evergreen and Digital Marketing?

Given this information, it is easy to understand that for SEO it is necessary above all to know and master the always green contents, which refer to topics that will never go out of fashion because they are related to themes and interests that are always constant time and join Nomad’s Tech Digital Marketing agency in Lahore.

The “evergreens” are articles that last “forever”, and if they are of quality they can provide good ratings, organic traffic, tracking, and even natural links on a continuous basis. In addition, paying attention to creating good evergreens also means saving time and energy and join Seo services in Lahore.