Top 2 Challenges of Soap Packaging in 2020

Launching and establishing a soap brand is a true testament to how far you have come. The ease of use and top features of your soaps have allowed you to make a mark for your business and quickly grasp a huge chunk of market share. And it is likely that your sales will only grow with the course of time. But with this form of retail, you will come across a host of new challenges that many businesses struggle to contend with.

One of these challenges is the packaging. The modern-day custom soap packaging is expected to see some significant changes in terms of materials, dynamics, and protocols. For example, how consumer choices are affecting businesses? How eco-conscious consumers are reshaping the packaging realm? What customers expect from the unboxing experience?

Here are the top two concerns of soap manufacturers in 2020.

Reduce Product Damage

Protecting the product is still the number one priority of brands. Why? Well, this is not always easy because today customers are demanding fewer packaging materials because they want to protect the environment by reducing waste. But at the same time, they also expect the brands to deliver their products in strong packaging supplies, so they can get the products in optimal condition.

A protective custom soap box packaging comes in real handy when your products are shipped across the border. This means your soaps had to go through a lot before they arrive at their final destination. Imagine getting them packed, loading them on the truck, airplane or ship. There are a lot of openings in between where your soaps can get damaged.

For this reason, it’s vital to pick your packaging supplies and partner judiciously. If you won’t, you may end up raising your costs and damages. Thus, it is important to play safe and keep sustainability at the top of your list. Leveraging packaging supplies like Kraft boxes, inserts, sleeves and more can ensure your soaps will arrive in top-notch condition and also reduce your impact on the environment.

Elevate Unboxing Experience

When it comes to custom printed soap boxes, the unboxing experience is considered an important part of the customer’s journey. Most of the time, the first thing your customers get to see or touch before the product is your packaging. So it’s critical that your custom soap box should be easy-to-open and appealing. Else, your ideal customers will lose trust in your brand and think of your product as less expensive. In brief, an underwhelming or bland experience will only make your customers regret buying from you.

In contrast, if your soap boxes have used excessive materials and are overly designed, it will turn away your customers. To create the perfect packaging design, you need to strike the right balance. Meaning, you should maintain the balance between branding and utility to sweep your audience of their feet. But maintaining this balance is not as easy as it may sound. It’s a daunting task to find the sweet spot that lowers environmental affect and delight the customers.

By choosing sustainable packaging materials for your soap packaging, you can not only lower your carbon footprint but also please your customers who want you to use less packaging materials. Best of all, you will see the best return on investment (ROI) when trying to lure eco-conscious customers as sustainable packaging cost way less than the traditional packaging solutions.

You can choose materials like Kraft, cardboard and other eco-friendly options to maintain the perfect balance between quality, aesthetics, and sustainability regarding your soaps, their containers, and the unboxing experience.

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