Types of SEO You Need to Know To Run a Successful Business
What would the majority of users do when they are faced with questions or require to locate a company?
It’s like “Google it”.
Whatever type of business you operate the need for an Buy Instagram Followers Malaysia internet presence is essential and getting your website listed in search results is vital to getting leads and earning money online.
If you own a website (which is a must!) you’ll need to optimize it to be visible within search result pages.
There are a variety of SEO that you as a company owner, must be aware of to ensure you’re running an profitable business.
What exactly is SEO all about?
Before we look at the different types of SEO ensure you are aware of what SEO means.
If you’re familiar to our website and blog, you might already have the answer to this question.
However, if you need an explanation, SEO is a term used to describe SEO, which stands for search engine optimization.
This is how potential customers discover your site when they search for your products or services on the internet.
Search engines such as Google continuously crawl websites in search of the best content to present to users when they input words into search engines.
If you’re brand unfamiliar with SEO we’ll go over the basics with an example.
You’re planning at joining a gym, but you’d like to ensure that you’re satisfied before purchasing the membership.
Go to Google and enter the search term “gym membership free trial” and within less than an instant Google has more than the 96 million search results.
If you are a time-sucker then you probably aren’t going to look through each result. It is likely that you only skim the first few results.
You’ll never even consider moving to the second page because these results look exactly what you were looking for.
This is exactly what Google is looking to do – give you precisely what you want. Nice, huh?
This is the point at which SEO is a big help.
Each page has been designed to be optimized so that they appear with the exact keyword you entered into Google.
There are many businesses that could be ranked for the same phrase. It’s the question of who is doing better.
Types of SEO: On Page SEO
One of the best known SEO types is on-page SEO. It is basically anything can be physically added your website, such as images, text or even code.
- Keywords
- H1 Tag
- Title
- Meta Description
- Image Alt tags
- Content
- Design and Usability
- Optimizing your website’s pages on different platforms
1. Keywords
We briefly discussed keywords, however they’re the kingpin of SEO.
In the absence of them SEO would not exist, so it’s crucial to ensure you know the basics of SEO before doing anything.
It is possible you could pick any keywords you’d like to include and then optimize your site to match the key words.
However, this isn’t necessarily the case with nearly all SEO types.
You’ll need to conduct extensive keyword research prior to even begin to think about optimizing.
The ideal keywords are relevant to your company’s image with a high monthly volume, and have low competition.
It’s sometimes difficult to find the sweet spot, therefore if you’re unsure how to begin contact an SEO experts let us know via the comments section on this page!
We employed relevant keywords from the industry to optimize this client’s site and we were able to position them on the top in Google results for search.
2. H1 Tag
Family of “H” tags are known for their ability to style text. However, they also serve to let search engines know what’s important on this page…
…page and establish hierarchy by using different SEO techniques.
The best practices for H1 tags includes the use of one primary keyword per page, and using that keyword in the H1 tag.
There should be a single and unique H1 tag for each page on your site.
Avoid the pitfalls by using H1 tags as a way to make your text appear more stylish. If you choose to utilize several H1 tags on one page , it could hurt your page’s rankings.
An H1 tag is located in the text of your website (aka the code, also known as HTML markup language, also known as hypertext markup). Avoid using the H2 or H3 tags.
There is only one H1 tag for each page the H1 tag has to have your keyword the one above.
Keyword
If you’re having problems with the styling of your H tag, Let us know our experts on the website are happy to assist!
3. Title
As with every page, they have an H1 tag, they have a title and as the meta description. The title is displayed in Google in the following way:
Your title should contain between 10 to 70 characters. Not words.
Keep it short and simple and include the page’s primary keyword or colons if you’re required to.
The name of LYFE’s home webpage will be “LYFE Marketing: Social Media Management Company”.
Are you able to guess at some of the keywords this page is ranked for?
One of this page’s targeted keywords is the social media management company. Note how it’s included in the title and in the Meta description.
This page might be getting a ranking for additional keywords too however there are other methods to rank such as including keywords in the copy or in your H1 tag.
4. Meta Description
Your meta description follows right below your title.
This is a detailed description of what the page is about. It should contain between 160 and 300 characters.
For any longer, Google will cut off your sentence by an ellipsis…and no one wants to be cut off mid-sentence.
While humans might not pay attention to your meta description, you are sure that search engines will.
The meta description of your page should contain your keyword of choice or other keywords relevant to the page.
A note to be made:
You might notice that there are sub-headings which are included in results from a search.
These are known as sitelinks and display links to your subpages. They are designed to assist users navigate.
The owner of the site cannot include links to the site in your listing.
Google decides which sites could be useful to display to people on top of the homepage, and will add them to your site for you.
This is a good reason to utilize different types of SEO in order to optimize your website so that Google recognizes your site’s content as useful and displays it.
If you wish to include your own sitelinks , you’ll be required to develop an PPC campaign by using Google Ads.
5. Image Alt tags
Some people overlook these, believing that they’re not that important. Take a second look.
While people are able to actually see the images on your website and understand the content but search engines aren’t able to.
The users are reading text and code that appears on every page.
If you can describe your images using keywords, search engines will discern the subject matter of your pictures.
Do not overuse your keywords in the alt tags of your images. Spend some time to describe your images and include keywords in places where they are appropriate.
Alt tags for images are available in the areas where they manage the content of your website.
In WordPress it appears as follows. There is space to write the title of your image to make it easy to find it, and you have space for the alt text for your image.
6. Content
The quality of your content is crucial and can affect your position. The key word for this is “quality.
Let’s say a website with many pages of content is not great, and a different website is less content, but it’s top-quality.
Search engines eventually detect the fact that this site is producing poor content. They won’t wish to display this website.
Instead, it crawls through the content of other websites and determine if it’s very keyword heavy, yet still grabs the attention of visitors to the website.
The way that search engines determine if their users enjoy the content is through the number of bounces they receive and their duration.
A bounce occurs when a user is on an internet page, but decides that the page’s content isn’t for them, and clicks to return.
Dwell time is the amount of time the user is on your site. If the longer dwell time is, the more relevant the content.
On every page on your website, it should contain at least 300 words. The more words you’ve got, the better.
There are more opportunities for you to incorporate your keywords into your text.
The more keywords you have on your website, the better can rank in searches.
If you’ve got a page that contains 300 words, you might only be able to utilize your keyword a couple of times, so it is logical.
If you add additional copy, for example 1,000-2,000 words, you will have the opportunity to include your keyword up to 5-10 times, or more!
When you write copy to make sure that it will be useful to the people who visit your site first.
It is important to ensure that you’ve got your keyword included in your text only in the places it is appropriate.
Utilize the blog writers we offer to assist you seize the real opportunity SEO can provide.
7. Design and Usability
You should know that the layout of your site can impact the overall SEO.
If there is a flaw within the layout or user-friendliness, this could confuse users which can lead to bounces. They are detrimental to any SEO type.
They signal Google they are aware that content might be insufficient or is not compatible with the search term that the user was searching.
In essence, ensure your site is well-designed and users are able to locate exactly what they’re searching for.
8. Optimizing your website’s pages for different platforms
If you have your own website , you may be using an unpaid version of WordPress, Wix, Shopify or a different platform, and perhaps…
…you aren’t quite certain of where to begin improving your website.
WordPress offers an amazing plugin named Yoast SEO.
A plugin works like an application that you can install on your site. Yoast helps you see how your SEO on the page is performing.
This is what the Yoast SEO plugin looks like on the Posts tab. The first circle being an SEO score while the second as a the readability score.
It’s true that the SEO to the left requires some improvement, however on the right, the SEO to the right appears quite great!
There’s a section to make changes to you “snippet” or title and meta descriptions. Yoast will notify you of things such as…
…how many times the keyword appears on the page.
If you are experiencing issues, an red dot appears with a message. After you fix the issue, it will change to green.
If you’ve got all green or mostly green dots, you’re in good shape! What’s more is that Yoast is totally free!
Websites such as Wix or Shopify are fairly easy to improve.
On every page, you’ll be able to enter your meta description Click Here and title as well as keywords.
You must be able to add H1 tags on the text boxes on your pages.
It is possible that you have trouble in locating your H1 tags when they are hidden in your code. If that is the case, we have experts waiting to locate the hidden H1 tags!