Customers are regularly bombarded with brand promotions. Every digital and tangible platform is filled with paid advertising content that businesses put up to allure the attention of buyers. How can they settle for a single brand? Custom printed shipping boxes can help them distinguish your brand from the excessive noise.
What are these boxes built of?
This is a valid query especially when you are in the e-commerce field. Delivering right and timely would be your highest concern. But don’t worry. These boxes are designed and built to particularly fit every product type out there.
Items that are sensitive or perishable need packaging that is constructed for them. The beauty of custom shipping packaging is that it can be cut into or molded to form effective shapes and sizes. While there are many stock materials from which the boxes can be carved but the corrugated paper stands out as the most efficient shipment paper.
The increased demand for shipping containers has been due to the rising customer preferences towards online shopping. What was started by eBay as an e-book store has expanded into a full-grown retail segment. Advancement in technology has reshaped the way people buy products. Where it has been a game-changer for trading, it has also brought newer challenges for brands to capture customers. Naturally, the enhanced influx of e-sellers has upped the need for distinct branding. Businesses must give a premium shopping feel to their buyers for them to keep shopping from the brand. Otherwise, there are enough choices to divert to.
Why do these boxes matter?
The prime reason is explained above. But that is just the tip of the iceberg!
There are unlimited opportunities that brands can get with customized shipment boxes. Several of them pertain to the business’s requirement for brand recognition and promotion.
We all buy products online. It is something that comes as second nature to most. If you notice, the custom boxes are what excites us the most about the courier. Many videos are dedicated to these. It shows the importance of relevant packaging for accessing the products. So much rivalry has prompted brands to give something extra to customers so they win their trust and loyalties.
If you are just setting foot in the e-commerce space, you must understand the benefits of customizing your boxes if you wish to survive here for a long time. Keep reading to know the top 4 advantages:
#1: Seem beyond standard box types
What would entice you more; a plain brown box carrying your ordered product or an attractive box embellished with colors and unique shape? Definitely the latter!
Customers, generally, are fed up with the same traditional boxes aligning the shipment racks. They do not want their money and waiting time to be valued with generic boxes. A creative box would add more value to your products and can be the reason for re-orders. Businesses are so conscious of their image today that certain brands incorporate different types of boxes. Here are some examples:
- One-piece mailers
- Auto-lock boxes
- Folding style
- Straight tuck-end
- Reverse tuck-end
Any other custom shape can be created so your products look out-of-the-world! The fascinating qualities of these boxes don’t just end here, these are made with the finest material grade so they withstand transport conditions too. Imagine the impact on your brand image when customers receive your boxes in unique forms and the products in the best condition!
#2: Show your professionalism
Why settle for an ordinary look when you can tell customers that your brand is worth a million bucks!
Loreal and Maybelline are essentially offering the same products as other cosmetic companies. But it is their packaging and brand identity that makes them more popular.
Your brand can to make an impact even in the most homogenous product market. Customers would go for brands that:
- Have delivered effectively before.
- They feel comfortable buying from. Seeing your branding on the boxes everywhere would make them more familiar with your brand image.
- Radiates a professional vibe. The boxes can be constructed to serve every set objective.
Shabby and bland boxes are insufficient to deliver the products in their true forms. Also, these do not help to associate a reliable image to your brand. Every product requires different designs and patterns to make them feel right. You cannot package household items the same as food products and expect a good response from buyers. The boxes must convey the items they hold so customers that see your boxes anywhere know what your brand offers.
#3: Don’t follow but lead!
It is not wise to follow what other rival brands are doing in terms of branding. It cannot set apart your brand from others. What you can do with custom printed shipping boxes is create them with innovative styles. This way, your brand will be perceived as a trend-setter and cash-in on the X factor.
Certain successful e-retailers like Amazon are leading the market. They keep introducing new packaging mechanisms to surprise buyers and make them feel valued. The recent inclusion is that they are doing third-party promotions on their packaging. The benefits they get range from getting extra revenues from advertising and selling more products through enhanced promotions.
While not all e-sellers may have the finances that Amazon can invest but your brand can still seem superior to others when your packaging boxes boost brand awareness. And this can effectively be done by adding customized dimensions and pro marketing content on the boxes. Varied colors also help to mesmerize the buyers and help them retain the brand identity for longer. There is a reason why certain brands remain in our minds better than others. For instance, when M&S sends couriers, they are embossed with the same black and green logo. This is no coincidence! It is part of a well-organized and planned marketing strategy.
When your boxes reach buyers, they get a first-time feel of your brand. Making it count can alter your brand’s growth prospects.
#4: Save while you customize
While you may think that it seems like a far-fetched idea, it is highly achievable! The boxes are your cost-saving partners. Confused? The following points would make more sense:
- They protect products strongly so your customers are compelled to order more.
- Less damages mean lesser refunds.
- Branding done on the boxes helps expand your brand’s reach to more customers and persuade them to choose your brand and boost sales.
- Well-fitted boxes use only the required materials. So, you would save on getting bigger containers for shipment.
- Making it to the online review videos and impress clients. This form of marketing doesn’t cost you anything!
Using one tool for more than one task would prove budget-friendly and a productive way to reach out to your intended customers. Maintaining healthy budgets is vital for sustaining in the market and reaching the break-even point with relevant ease.
Conclusion
The new era is filled with retail opportunities and challenges. You can get the most out of them when custom printed shipping boxes enrich your branding values. Getting them in the specified measurements, forms, and price would surely be a dream come true!