The transition from physical to virtual art galleries – an introduction
Art galleries have always the lifeblood of artists. And an apt stage to showcase their ideas and part of their inner world to a willing audience. With the abundance of budding artists, not all can claim to be blessed with popularity and hence are only met with apathy and lukewarm glances.
However, virtual art galleries have ensured an enhanced experience of art within the comforts of one’s home. Now, you can buy modern art online with just a few clicks. Read on to know more about the online art galleries and how monthly artist spotlights greatly enhance the experience and appreciation.
How has the pandemic shifted our involvement to buy art online India?
With the sudden appearance of the pandemic, the entire world abruptly came to a halt. The tremors of stagnation were felt all over as the lack of human touch steadily made one lose their artistic sensibilities. With renowned galleries having closed shops. The art scene faced utter destruction as willing artists could no longer meet their intended audience.
However, virtual art galleries have since made it possible for one to enjoy all the benefits of an offline art gallery with bonuses of no drop back time, increased interaction with each work and apt context.
Whether it be someone looking to buy photographs online or buy modern art online, there are several reputed online galleries that cater to all versatile needs. Let’s take a look at how exactly virtual art galleries have been helpful:
Benefits of virtual art galleries
Increased retention rate
As mentioned, online or virtual galleries do not have any opening or closing timings. The time allotted to one to extensively view and review each artwork is infinite. There is no pick-up or drop-off time, meaning that those looking to buy modern art online can continue examining and considering their options thoroughly in their leisure.
With this increased contact with the artist’s work. A sense of familiarity would created in the viewers’ minds with repeated viewings. Allowing them to easily identify any artform and its major defining characteristics regardless of the amount of time passed. Putting up artworks for the exhibition helps create a unique ‘brand image’ or ‘signature’ of an artist by repeated association.
Convenient sorting into categories
Even if offline art is also sorted into categories, rapt visitors often ignore or do not heed said categories. They mix all categories into one disuniform assortment of artworks where one desired artform can no longer be singled out.
In the online mode, however, all art categories are sorted accordingly. If you’re looking to buy art online India and its online galleries seldom disappoint, with sections containing sub-sections among which one would inevitably attain their desired painting. If not, they can always buy photographs online from the same website if that is their preferred niche.
Exposure to upcoming talents
The process of getting featured in reputable art galleries was unimaginably hectic for the newcomer. As he not only had to possess the necessary talent, but also he had to gain the approval of several bigwigs in the industry. Only after trudging through such rampant elitism and scorn can the newcomer hope to even dream about getting featured.
However, in the case of online art galleries or virtual art galleries, no debilitating queues have to be stood in for as talent becomes the only prerequisite to fame. With the increased competition, meritocracy reigns supreme. The best talent in each sub-genre of art is showcase at the end of the month to enhance the sense of competition. As well as inform the customers about the highest quality of art in each sub-genre.
What are monthly artist spotlights?
Monthly artist spotlights reserved sections of the online art gallery website or virtual art gallery wall where only a particular artist’s work displayed. Monthly Artist Spotlight highlights upcoming and established individual artists who are talented. Exemplify exceptional skills in their craft, and also have a cohesive body of artwork to showcase. Some of the major highlights of monthly artist spotlights are :
Promotes awareness about the art as a whole
If the niche of the artist showcase is unique, it not only helps the artist receive recognition. But also increases the sub-genre’s popularity as a whole. For example, if one get intrigued by a unique and relatively new subgenre of art like 3d art. They would undoubtedly check out other forms of 3d art. This creates an air of curiosity, further increasing click time on the site and increasing traffic.
Forms a basis of merit
With the added incentive of showcased for their talents each month, all artists would undoubtedly work hard to the ones showcased. This sense of competition would ensure that the overall quality of art would dramatically rise. Which would be a win-win for the owners of the website. Whose prestige would increase, and the customers would greeted with jaw-droppingly stellar pieces of artwork.
It gives a chance to upcoming talent
A monthly showcase enables the upcoming talent to have the opportunity to express themselves through their art to a willing audience. Fresh faces and new styles are constantly brought in by newcomers. Who break away from the tried and tested mold and bring forth unique and experimental ideas to the fray.
Final thoughts
Even though the artist spotlight lends the upcoming artists strong voices and incredible places to shine. The contemporary artists and photographers hard work the ultimate level. A majority of online art galleries in India have their own artist spotlight of the month, which features the overall most impactful artists or the best artist in each genre.
One of the online art galleries that employ the use of the Artist Spotlight is Artshoppy. On their homepage, itself can see the artist of the month along with a neat division of categories of art and photography available.
This clear demarcation and useful snippets about the artist’s style. Coupled with a lucid interface and a link to the artist’s works, makes artshoppy hands down one of the best websites to buy artwork or photography from.