What is Google Ads Certification?

Each day is witnessing more competition in the digital space. Irrespective of the nature and dynamics of the business, digital advertising is becoming more important to stay relevant in the market. Certification in Google Ads provides you with expertise to proficiently deal with various technical aspects of online advertising. The blog expands on major points on this matter. Here are some certain details for Google Ads Certification.

What is the certification about?

Certification in Google Ads basically validates your skills in designing advertisements on Google optimally. You implement solutions that bring more traffic to a business website or platform. Therefore, It leads to better conversion and more revenues.

Who awards the certification?

As you can easily guess, you get the certification from Google. You take an online exam. There are some questions that you have to solve. The answers to each question appear in multiple options. So, you have to choose the correct option to score. When you pass the exam, you receive the certification from Google.

The validity of the certificate

Keep in mind the fact that the certificate is valid for only 1 year. After 1 year, its validity expired. So, you have to pass the fundamental tests to regain it.

Do you really need a certification?

Many of you might already have huge experience in the world of digital marketing without the certificate. Still, it is a wise decision to get a google ads specialist certification in order to gain better skills and expand your application-based knowledge. As a result, It adds more value to your professional profile. And you become an expert.

Choose a top training academy

If you are serious about cracking the certification exam, then it is intelligent to get training from a reputable academy known for its digital marketing classes. You receive the guidance you need. Eventually, you become more confident in cracking the exam. It equips you.

The certificate signifies social proof and technical credibility

The prime reason to enroll in a google ads certification course and pass it is the certificate is strong social proof of your capabilities. It provides authentic credibility to your technical prowess in the field of online advertising within the Google framework.

It creates a great value proposition

The certification in Google Ads is an excellent way to create a solid value proposition. You can impress your clients. It becomes easier for you to convince them. You receive a Partner Badge from Google, which you can display in your profile. It helps in converting your potential customers down the sales funnel.

Building a personal brand

There is yet another advantage of getting a Google Ads certification. You can leverage its utility to create your brand in the competitive market. So, the task certainly becomes easier. The certificate clearly tells about your skills in the online advertising niche.

It tremendously helps in free promotion

Yes, you read it right! Free promotion of your brand and services becomes much more convenient and simpler when you get the certification. It is because Google enlists you in their trusted roster of partners. It bears huge importance from a professional perspective.

There are six certifications

On a broader note, there are six types of Google Ads certifications. You can choose any of them more than one or all of them. The six types of Google Ads are:

• Search
• Display
• Video
• Apps
• Ads
• Measurement

When you pass a specific exam, Google awards you professional accreditation in a particular field. Google recognizes you as an expert in online advertising.
Keep in mind that certification in Google Ads Measurement will not count in getting the Partner’s Badge from Google.

Certification in Google Ads Search

The certification course aims to equip you with the skills to plan and monitor search campaigns on the Google platform. You implement automated solutions such as Smart Biddings. Your aim in such cases is to meet the well-defined advertising objectives of the campaign.

Certification in Google Ads Display

As the name suggests, you learn to optimize display ads on the Google platform. Therefore, you design and integrate display strategies for ads of various brands. Accomplishing the marketing goals of the companies is the major priority. The certification gives you the necessary credibility.

Certification in Google Ads Video

It equips you with skills in optimizing the advertising solutions on YouTube and Google Videos. So, you learn and improve storytelling capabilities to engage the target audience. Your objective is to keep the viewers interested. It helps in improving the conversion rate for the business.

Certification in Shopping Ads

People love to shop in the digital space. The trend has become stronger in recent years. It will continue the momentum. The certification helps you in proficiently optimizing the various shopping campaigns. You help businesses reach and attract potential customers. Also, you scale the purchase journey of the customers with your expertise.

Certification in Google Ads Apps

Mobile apps which are especially available on the Google Play Store, positively impact people’s lives. In this certification course, you gain skills to design campaigns and optimize advertising solutions. It adds value to the business marketing strategies of various companies.

Certification in Google Ads Measurement

The Google Ads Measurement solutions help in accurately analyzing and measuring the performance of various metrics. Through the certification, you develop skills to extract insights from ads measurement data. You convert the insights into profitable strategies. As a result, it creates more value for the business.

The pass percentage of the course

You have to achieve an 80% score to get a specific Google Ads certification. It may seem tough, but professional training and dedicated preparation do help in accomplishing the goal. It is practically not difficult to crack the exam.

Get the right training

If you want to get google ads specialist certification, it is wise to avail of professional training from a reputed institute such as DMEA. It gives you the right direction. You receive clear ideas about various concepts and applications in real-life situations. Passing the google ads certification course becomes easier with a high level of training.