Google is where people from across the world turn up for answers to their queries, no matter how big or small they are. Usually, people do find their answers in the first few result pages. Hence, the reason websites SEO ranking not on the top of Google’s search engine results pages grab maximum traffic that is not accessible to websites that ranks below. So, how to get to the top position in Google?
To understand Google ranking, we will first need to understand search engine optimization. SEO is a foundation of online marketing success and Google rankings. But, when can you say your website truly optimized?
Google ranking makes your business relevant online. Your target audience starts trusting you if they find you in the top position on relevant keyword searches. Therefore, if you are visible on the first page of the relevant keyword searches, you might not get the traffic you expected from the search engines.
Today, Google is the most widely used search engine offering an opportunity to online marketers.
Here, the role of SEO becomes vital. If you can implement SEO best practices, you can quickly get to the top, surpassing your competitors.
In this blog, we have listed below the benefits of being at the top of Google’s search engine results pages (SERPs):
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Increased Opportunities
When you search for any information on Google, it returns with the most relevant answer to the query you have put forth. Every page shows ten results for any specific term, but the fight is only for the first page. Everyone desires to be in the top position, and leading positions mean the first ten positions on the first page. The higher the position, the better is the chance of you getting increased traffic. The Google results are based on factors like the overall performance of your website, site speed, bounce rate, backlinks, and many other factors.
Therefore, businesses that know the relevance of ranking on Google do not hesitate to put their money there. As a result, achieving the top of the first page of Google results can bring you and your excellent business opportunity.
However, be mindful of the fact that getting to the top is very important in online business; staying on top is equally crucial. Primarily, your online success depends on whether you can achieve the top 10 positions or not, and if you are successful in achieving, then whether or not you can continue to be there.
2. Better The Position More is Your Traffic
Bing, the second most widely used search engine after Google reports that websites on the top receive 42% of the total traffic; the second gets 11% and the third, only 8%. So, this is an indication of why your websites must be on top.
It is the same for all search engines, including Google. The more visibility you get on the search engine, the more is your authenticity in the eyes of your target audience. Therefore, ranking at the top is a prominent factor for more leads and traffic.
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Increases Business Credibility
The more you are found in SERP (search engine results page) rankings, the more your prospects will start relying on your business. Therefore, the top position in google ranking not only encourages your business’s capacity to generate leads and increase traffic, but it also increases the value and reliability of your business in the views of your audience.
It is a tendency of users, and also many studies say that web visitors see the top few websites on the SERPs as the more trustworthy businesses in their industry. So true or not, it plays majorly in the minds of the web visitors and is a psychological game that gives the website ranking on top the advantage.
However, gaining a top position is not as easy as it sounds if competition is tough in the industry. So, whether you are a small or a big company, obtaining a top ranking certainly strengthens your audiences’ belief in your business.
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Creates Brand Identity
Better positioning in SERP helps you in building a brand identity for your business. With millions of companies in your category already occupying the online space, it may not always be easy to rank on top within a short period for any business. But, once you have gained some visibility, it becomes easier for you to reach the top, and if you are consistent in following SEO standards, you can continue to retain your top position too. However, it is evident for any business to seek the ultimate place to build a good image of their business in the eyes of their customers and competitors. And, Google ranking plays a vital role in building your brand identity in your industry, as people tend to consider the companies in top positions as most reliable and trustworthy.
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Improved Online Performance
If you are worried about your current ranking in Google, then it is time for you to take some quick action. First, implement industry best practices for SEO to improve your online position. According to many experts, your business will perform better than your competitors if your web pages or websites are ranking on top. In addition, it is obvious for your prospects and users to trust you more than your competitors if you are visible on top.
Wrap Up
To conclude, search engine ranking is an undeniable asset for every search engine optimization (SEO) professional and online marketer. If you struggle to appear on the first page of Google results, hire a professional and well-experienced SEO company, and you will taste success very soon.