Why Local SEO Is Your Ticket to Success This 2021
When your pipes burst and you need immediate plumbing services, what’s your plan of action? You search it online! When you want to find a nearby massage service and you need their contact number and exact location, what do you do? You Google it!
Customers are using the internet to search for the best products and services near them. And more than that, they want fast and reliable answers.
Will your business show up in local searches? Will they click on your website (out of all local businesses that offer the same products and services like yours)?
If you want a local audience to find your business online, it’s time for you to understand local search engine optimization (SEO) or hire SEO services in Hamilton.
What Is Local SEO?
Local SEO refers to the process of increasing search visibility to attract customers from local searches in search engines like Google. Local SEO is for any business which has a physical store, location, or services that operate in a specific geographical area. These include local brick-and-mortar businesses that serve local customers such as restaurants, bars, laundromats, law firms, medical clinics, grocery stores, and even service-area-businesses like construction, plumbing (New furnace in Winnipeg) and the like.
All you need is to ensure your website answers what your customer wants while providing an excellent user experience to your web visitors. There are web design and development services in Toronto you can ask for help from to accomplish this.
Why Is Local SEO Important?
Any business that wants to attract leads online needs Loca SEO to their advantage. In fact, 64% of local customers use search engines like Google and online directories to look for a local business. Additionally, 50% of customers went to a physical store within 24 hours of a local search. If you’re still not convinced, consider the following statistics:
- 18% of mobile searches done locally lead sales in a day
- 34% of people who did their search on tablets and computers visit business stores within 24 hours
- 50% of mobile searches are looking for local business’ addresses
- 71% of people said that they search for the business’s location online to confirm its existence
- 78% of purchases made offline are coming from mobile devices that are local-based
Why Local SEO Is Your Ticket to Success?
Focusing on local SEO provides your business with maximum benefits. With enough effort and time, SEO expert in Toronto can be your ultimate ticket to help your business succeed both online and offline.
- More Visibility Online
67.5% of user clicks happen in the first 5 results of Google. If you can’t position your business in the top 5 positions, there’s a good chance your audience wouldn’t know you exist.
You need to put your business where your customers are. With local SEO, you can improve your chances of getting found and rank top in organic search results.
- Improve Relevant Traffic
Local SEO targets local consumers that may actually come to you and encourage them to visit your website. For instance, your local area is in Toronto and you’ve posted a blog with helpful tips related to your products and services. With local SEO, you’ll have potential customers from Toronto clicking on your website to read your blogs and see your products and services. Without local SEO, while your blog will be attracting more traffic, this may be from people who are located in areas that will make it impossible for them to avail of your services.
- Build a Community
If you employ local SEO to your business, you can consistently rank higher in local search results. This increases the chances of your pages getting found by other entities, making your business more competitive.
When a local business decides to cross-promote their products with another local business, they might find your business. This will get you more mentions in their posts, even referrals from their customers. You’re not only bringing more clients but also building business communities and relationships.
- Gain Local Return Customers
Local SEO does 2 things. First, when customers see your business in their search results, they can discover and visit you. Then, you can provide them with an exemplary customer experience. Next, when they need such services again, and your business pops up in their search results, they are more likely to come back to you and build a long-term relationship.
- Reduced Advertisement Costs
When consumers perform a search, they most likely use a “near me” phrase when purchasing products and services. If you have a higher rank in search results—thanks to local SEO, your website and products and services will be more visible to your audience saving you a huge amount of advertising cost.
Building your rank with local SEO can gain you better valuable clicks than using paid ads.
If you want your local business to succeed, local SEO is your best option to show up in areas where your customers are.
All you have to do is create an excellent website that increases customer’s experience. A web design company in Hamilton, for example, can help businesses in that area create the website they want for their business.
Local SEO simply improves your business online presence in local searches through different methods. If done correctly, it can bring you more visibility, more customers, and more revenue.
