Michael Singer said, “Not having a mobile site or a mobile app is like being closed every Thursday.” In modern times, mobiles are the perfect example wherein we notice the economic growth through technology. According to Statista, 218 billion downloads of mobile apps were noticed in 2020. Today, brand communication through their mobile apps has become one of the crucial factors. Different ventures get the apps designed according to their business goals and objectives. Having an e-commerce mobile application for your company can surely land you some great benefits. Let’s learn about them.
Benefits of having an E-commerce Mobile Application
Modern technology has made having business applications irresistible for various companies. The relationship between the retailer and the customer has changed with the advancement in technology. The way customers are approaching online shopping has evolved since the development of e-commerce mobile applications. Besides, the pandemic has made people indulge in proficient apps for the smooth functioning of daily routines. One of the most famous and used apps and websites is Amazon. Its competitors are eBay and Walmart. They have reached the point of popularity by providing relevancy and convenience through their services. This shows that apps carry plenty of advantages.
- Direct sales: The best part of the unique business apps is that they can consistently notify the users about their new products, coupons, and discounts. The apps make it possible for the customer to see transparency, and that builds trust. Plus, if your brand has 24/7 customer service, you can create an honest interaction between you and your consumers.
- Better customer experience: The buyers like special attention when it comes to their willingness to invest in your products or services. A single website can rarely provide a personalized experience. But an e-commerce mobile application can. With the introduction of Artificial Intelligence, Machine Learning, and Virtual reality, you can get valuable insights into a customer’s purchasing behavior. While they use your app, consider checking things like their frequent interests, time of purchase, and the time that’s taken to buy. All of this data would help you create a better experience for your consumers.
- More significant revenue and conversion: According to Statista, the mobile apps have managed to build a revenue of $188.9 billion in 2020. Consumers act on their feelings. If they love the way your services and products make them feel, then you can expect loyalty. Besides, customers now use apps because it saves time and is easy to use. Things like easy checkout, multiple and speedy payment options, and notifications make the customer remember your brand. Some brands also provide e-wallets that encourage people to come and purchase again.
- Reduced Cart Abandonment: Shopping cart abandonment is a severe issue in e-commerce. Potential customers might add a lot of products to their shopping carts, but the real struggle begins when they leave the cart and do not complete the checkout process. There are several ways to combat this issue within your e-commerce business. Still, the best one is to build a mobile application that will drastically reduce the number of customers that abandon the cart. This is because statistics have shown that mobile apps have the lowest cart abandonment rate compared to websites. Features like push notifications on mobile apps help e-commerce business owners retarget users who abandon the cart by sending them attractive offers right on their smartphones, giving them reasons to return and complete the purchase. Also, the simplified checkout process with mobile apps allows customers to complete the checkout process quickly and efficiently without any interruptions.
- Builds brand identification: Most people would remember famous apps like Amazon through their logo and seamless service. The e-commerce mobile applications have made people’s daily scroll worth a while. They provide exactly what the customer needs. This is only possible if your app presents a pretty and easy-going UI, which can lead to a worthwhile experience. According to Statista, 32% of people uninstall apps due to bad UX (user experience design.) Therefore, try to create a long-lasting impression on the users. You can make it more potent by answering all the queries of your customers.
- Increased loyalty: A good eCommerce mobile application will organically drive traffic to itself. The way you present yourself as a company affects the loyalty of a customer. Yes, billboards and internet ads play an important role in building users, but the ultimate conversion will be seen if you give them what they desire. You can increase customers’ loyalty by having a consistent and efficient design, offering a personalized experience, using notifications for new launches and offers, and providing good customer service.
Conclusion
Competition is definitely at its peak. To build a successful e-commerce mobile application, you need to ideate, plan, and execute smartly. After the identification of your business model and thorough market research, you can hop on building user-friendly mobile applications. You have to consider many factors like design, navigation, and budget. It’s definitely a boon for your online business because it connects you with potential buyers for a long time.